In 2011, University of Wisconsin Oshkosh alumnus Jason Kobishop ’10 decided to branch out his creative skills by trying his hand at the fashion industry. A few months later, the graphic design major created Bound by Blood Clothing, an Appleton based company that sells unique clothing via its online store.
“I’ve always had a love for making t-shirts; there’s just something very unique about the medium,” Kobishop said. “With websites, your goal is to design something that will look the same on every computer. When you create a magazine ad, the printed version will look the same in every copy of the magazine. But with clothing there are so many variables that can change your final product. The body shape of the person wearing it, the style in which they wear it, and what items they choose to wear with it. Add to that the ability for the design to move and change with every bend, twist and stretch of the moving body and you end up with a truly unique design every time.”
This week, the company launched its very first product line with an opportunity for customers to pre-order items. The first batch included tank tops, T-shirts and hooded sweatshirts. Other items to be added are flat-brimmed hats and handcrafted items from the Bloodline sub-brand. Designs from Bloodline are original creations of Kobishop that will be offered in limited quantities.