Recommendation from Dr. Bill Wresch I think Fareed Zakaria’s The Post American World – release 2.0 is a good read. Zakaria is a journalist many people see each Sunday on CNN. In the Post-American World, he reflects on “the rise [...]
Selling to Zebras is geared to sales people and to CEO’s / General Managers of sales driven companies.
Ori Brafman is a business expert, and his brother Rom Brafman is a psychologist. Together they tell of research into the psychology of why business people are swayed into making certain decisions. The book is a quick read and is not scientific, but rather food for thought – especially for managers.
The MBA Oath: Setting a Higher Standard for Business Leaders by Max Anderson and Peter Escher
