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Home » bookshelf

  • The Post-American World: Release 2.0

    The Post-American World: Release 2.0

    • November 18, 2011
    • By College of Business
    • bookshelf
    • no comments

    Recommendation from Dr. Bill Wresch I think Fareed Zakaria’s The Post American World – release 2.0 is a good read. Zakaria is a journalist many people see each Sunday on CNN. In the Post-American World, he reflects on “the rise [...]

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  • Selling to Zebras (by Jeff Koser BBA ’78)

    Selling to Zebras (by Jeff Koser BBA ’78)

    • August 22, 2011
    • By College of Business
    • bookshelf
    • no comments

    Selling to Zebras is geared to sales people and to CEO’s / General Managers of sales driven companies.

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  • Sway: The Irresistible Pull of Irrational Behavior

    Sway: The Irresistible Pull of Irrational Behavior

    • May 12, 2011
    • By College of Business
    • bookshelf
    • no comments

    Ori Brafman is a business expert, and his brother Rom Brafman is a psychologist. Together they tell of research into the psychology of why business people are swayed into making certain decisions. The book is a quick read and is not scientific, but rather food for thought – especially for managers.

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  • The MBA Oath: Setting a Higher Standard for Business Leaders

    The MBA Oath: Setting a Higher Standard for Business Leaders

    • March 1, 2011
    • By College of Business
    • bookshelf
    • no comments

    The MBA Oath: Setting a Higher Standard for Business Leaders by Max Anderson and Peter Escher

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