Author Archive for boyntonm

Welcome New BSC Marketing Intern!

FullSizeRender (2)

 Name: Jared Weil

 Current internship: Marketing Intern, Business Success    Center

 Year in school: Senior | Graduation Date: December 2016

 Major: Marketing | Emphasis: Sales

 Hometown: Whitefish Bay, WI

 Current Involvement: Marketing and Sales Club

My journey at the University of Wisconsin Oshkosh started out completely different from the track that I am currently on. I began my career at UWO as a Kinesiology major, hoping one day to be a Physical Therapist working in the health and fitness industry. I stay in touch with my passion for fitness by doing Crossfit and Olympic lifts. Although I work very hard to maintain a healthy lifestyle, I came to the conclusion that Kinesiology was not the correct career path for me.

Through past internships, college and life experiences, I decided to pursue a career in Marketing and Sales. I am currently a member of the Marketing and Sales club, and plan to be an active member until I graduate in December 2016. UWO has provided me with the opportunities that I need to grow as a student and a professional. I am confident that my experiences at the Business Success Center will help shape me into a distinguished and qualified marketing professional.

Although I was born and raised in Milwaukee, I plan on pursuing a career north of the Fox Cities. My dream job would be to be the Director of Marketing for a company within the health and fitness industry. One of my greatest passions in life is helping others. This showed through my countless years as a camp counselor. Along with my dream job of becoming a Director of Marketing, I wish to pursue a career that truly helps others. I am excited to learn more about the Marketing industry and how my individual skills work within the Business Success Center.

Survey Student Spotlight

Name: Jeana King
Current Internship: Marketing Research Intern
Year in school: Year 6 but graduating this December
Major: Human Resources with a Psychology minor
Hometown: Green Bay, Wisconsin
Current Involvement: Society of Human Resource Management
Why I chose UW Oshkosh:
I immediately fell in love with the campus when visiting.
Typical day in my role:
I call people and ask them to take surveys on behalf of local organizations to gather market research and gauge consumer responses.
What am I learning that I find interesting and rewarding at my internship?:
I’ve been learning how to manage dealing with angry customers and make them happy before they hang up the phone.
How has the BSC prepared me?:
It has opened my eyes to the bigger picture of what I want out of my life; Intern Operations Manager, Chad Kopitzke has been especially helpful throughout this entire process.
Career Plans:
Pursue a career in Human Resources and I plan to start a business one day.
Dream Job:
Owner of my own store.
Best part of experience:
Getting to meet new people and expand my skills. The BSC has given me a lot of useful resources that I can use to get a great job.


Board Member Spotlight


Margie Harvey

Vice President of HR, Silver Star Brands

Margie Harvey has been a BSC board member since 2010 providing a rejuvenating spirit to the board. Her experience and expertise has brought tremendous value to the organization. She is very passionate about lifelong learning. Building strong leadership teams and an empowered culture of leader and employee development have been key responsibilities in her positions throughout her career.

Success Story: Talent Upload Fox Cities Tour

The Fox Cities Chamber partnered with the UW-Oshkosh Business Success Center (BSC) in early March after learning that many local employers were struggling to fill positions in areas such as engineering, IT, and computer science. These positions were identified as crucial to employer growth, and for that reason the chamber looked to the BSC to help promote their event, Talent Upload. Talent Upload is an all-expense paid event held to bring talented students within these disciplines to the Fox Valley to meet with potential employers, tour the area, and have fun while doing so! The goal is to retain these students post-graduation to drive company and economic growth within the region.

Twenty-two universities were targeted for promoting the event to students, all of which were in driving distance. To reach these students, an abundance of preliminary research was necessary in order to identify student organizations and professional contacts in appropriate university departments, as well as the development of social media pages use to increase awareness of the event. From this research the Business Success Center identified approximately 65 contacts. These efforts of continued outreach, despite a lack of response rates, made the event a great success. There were 71 students from 15 of the targeted universities registered for the event; 41 of these students being from an IT and computer science background and 30 of them were engineering majors. Hannah Kuenzi, a marketing intern at the BSC who took lead of the project was delighted to see such a great event turnout:

“I thoroughly enjoyed working on the project for the Fox Cities Chamber. I believe Talent Upload is such an amazing opportunity for those entering into those fields, and I was ecstatic to hear that event had such an amazing turnout and so many positive reviews.”

The event began on Thursday April 16th and ran through Saturday April 18th. During the duration of their stay within the Fox Valley, students had the opportunity to attend many company tours, a Timber Rattlers game, as well as participate in a “Talent Race” which gave the students the chance to explore the area in greater detail. At the end of the weekend, students were asked to rate their experience, giving the event an overall rating of 4.31 out of 5. Students were also asked if they would be open to living as a young professional within the Fox Valley. At the beginning of the event, the students had given an average rating of 2.8 to this question. After attending the event, their rating was then increased to 4.33. The 18 employers whom were in attendance were also surveyed, asking if they were planning to pursue placement opportunities with the students in attendance at the event; of which the rating of 4.08 out of 5 was given.

Based upon the turnout of overall registered participants, as well as overall ratings provided by both students and employers, the event is being considered a great success. The Fox Cities Chamber plans to hold the event annually to further develop the area economically, as well as provide great opportunities to generations to come.



Welcome To Our Summer Interns

The BSC is delighted to introduce our summer interns Hallie, Hannah, and Griffin!

hallieHallie is a junior at UW Oshkosh majoring in marketing, with an emphasis in sales. She dreams of city life, having lived in Oshkosh since birth, and hopes to someday work within the fashion industry. For many years, Hallie worked for Gap, and believes she would be happy returning to Gap within their corporate office, or join a similar major retailer. Hallie joined the Business Success Center in April, and has loved it ever since. She enjoys the diversity of the job, as well as the various responsibilities she gets the opportunity to take on.


hannahHannah is also a junior, majoring in marketing at UW Oshkosh. While her emphasis is in business analytics, Hannah also enjoys working in creative outlets within marketing, such as graphic creation, writing, social media marketing, and event planning. Hannah has a passion for health and fitness, and hopes to someday apply these passions to her career, working for a company within the health and fitness industry. Since joining the BSC, she has come to find that her favorite aspect of working here is the value of the work, the team atmosphere, and the camaraderie between both full time staff and interns.


griffinGriffin, a senior marketing student at UW Oshkosh, also has an emphasis in business analytics. Coming from Milwaukee, Griffin dreams of returning to the fast pace of city life, potentially in Chicago or another highly populated metropolitan area. He loves sports, and believes he would most enjoy marketing for an NBA franchise; ideally in a position that allows him to use his creative talents and love for art. Griffin boasts about the networking opportunities that the BSC has provided with him upon his start at the beginning of May 2015.


We would like to welcome our summer interns with open arms, and have the utmost of confidence in the value that they will bring us in the months to come!

Board Member Spotlight

Steven Schmudlach bio

Steven R. Schmudlach

President, Fox Valley Savings Bank.

Steven Schmudlach, recently promoted to President of Fox Valley Savings Bank, has been a BSC Board Member since May 28th, 2013. He joined the board after being referred by a friend whom he had served on other business oriented boards with. Before joining our board, Steve had heard of the BSC and “the value it brings to local businesses.” Since joining the board, Steve commonly utilizes BSC services as a “value-added referral” to Fox Valley Savings Bank’s banking customers and prospects.

In his spare time, Steve likes to spend time with his grandchildren, golf, play softball, and spend more time with his grandchildren! Some of his favorite restaurants include Cedar Lodge, The Vintage, and The Roxy.

BSC Intern Spotlight



Name: Max Kramer

Current internship: Finance intern at Outlook Group Corp.

Year in school:  5th 

Major: Finance

Hometown: Oshkosh, WI

Current Involvement (Activities, sports, clubs, interests): None

Why I chose UW Oshkosh: I always knew that I wanted to go into business I just didn’t know what avenue in business I wanted to go into. Their business school is very good and it’s cheaper than most of the other colleges I was looking at.

Typical work day in your role: My major role is to categorize their fixed assets so I spend a lot of time on excel updating their database.

What are you learning that you find interesting and rewarding at your current internship? The importance of networking has never been more prevalent than once I started my internship. The people there are very nice and willing to help me in my career path whether it be at Outlook Group Corp. or elsewhere.

How has the Business Success Center prepared you for the work force? They’ve given me the tools and confidence in myself to succeed in any role offered to me.

What are your career plans after UW Oshkosh? I want to go into financial advising, and do budgeting for low income families.

What is your dream job? My dream job is to own my own financial advising firm and help people reach their financial dreams.

What was the best part of this experience? The best part of the experience was the support and resources I’ve received from the BSC, I was skeptical at first because I didn’t know anything about them and now I consider it a very valuable resource that all business students should be aware of.


BSC Announces Director of AeroInnovate

audraWe announced the director of AeroInnovate and Aerospace/Aviation Initiatives April 6.

Audra Hoy takes on the new role;  Hoy is a private pilot with more than ten years of marketing, business development, communication and events experience.

Prior to joining AeroInnovate, Hoy held the position of Chapter Relations Manager at Women in Aviation, International. Raised in a passionate aviation family, she has always been deeply involved in the aviation industry and strongly believes in continuing to move aviation forward.

Hoy graduated cum laude from the University of Wisconsin-Milwaukee with a bachelor’s degree  in journalism and mass communication with an emphasis in public relations/advertising and a bachelor’s degree in history.

She currently holds the position of president in the Oshkosh Chapter of Women in Aviation, International; sits on the board of the Miss Wisconsin Scholarship pageant; spent three years as co-chair for the Experimental Aircraft Association’s Women Soar You Soar camp for teenage women interested in aviation careers; as well as other various volunteer roles with EAA and the International Aerobatic Club (IAC).

As the Director of AeroInnovate and Aerospace/Aviation Initiatives, Hoy is responsible for developing and directing strategic and financial plans for educational and economic development initiatives related to both our accelerator program and our aerospace/aviation program; including AeroInnovate, VenturXcel and the Wisconsin Aerospace Cluster Network. While leading awareness efforts and creating a constant stream of new partnerships related to the industry, Hoy is also responsible for developing strategic relationships with and among organizational and government leaders across the globe.

BSC Spring Interns


Welcome Our New Interns!


Name: Hannah Kuenzi

Current internship: Marketing Intern, Business Success Center

Year in school: Junior | Graduation Date: May 2016

Major: Marketing | Emphasis: Business Analytics

Hometown: Fort Atkinson, WI

Current Involvement: Business Ambassador Program, International Business Club

My journey into college began at UW-Madison where I intended to study nursing. From my first week at UW-Madison, I knew that while the university was exceptional, it wasn’t the right fit for me. I toured UW Oshkosh in the fall of my freshman year, and fell in love with the campus. I loved how at home the campus made me feel, as well as the smaller class sizes. My father is a UW Oshkosh graduate, and upon his recommendation and my own reasoning, I decided to transfer here. I have loved every minute of my time here ever since.

UW Oshkosh has provided me with a wealth of opportunities that I am confident that I could have not found elsewhere. These opportunities include my work experience here at the BSC. What I love most about my job, is that it seems that no day at the Business Success Center is typical. Some of my essentials tasks include checking emails, scheduling social media, survey software programming, designing promotional materials, and much more! In my first week at the BSC, I had the opportunity to not only work within the survey center, but also to do market research for ThedaCare. I’m finding market research to be especially interesting within my job, as it is an area of marketing that I had not had the opportunity to explore before accepting this position. While working on my research project with ThedaCare, I found it very rewarding to be able to physically be with consumers and to get their personal feedback.

The experience that the BSC is granting me with will prepare me for the work force by making me a dynamic and well-rounded employee. The diversity in opportunities offered here is truly one of a kind. With this experience, upon graduation I hope to either return to the Madison area, or migrate south to explore career opportunities in marketing. Ideally I would like to work within a healthcare or health and wellness related industry. My dream job would to be a VP of Marketing of a company that has similar interests at heart as I do. I’m very into eating well, staying active, and living a healthy lifestyle. If I could apply these interests and work for a major health food or fitness industry, such as Johnson Health Tech Corporation, Trek, Nike, Whole Foods or Kashi, I believe I would be the most successful. I believe marketing should be a passion, not just a means of adding money to your bank account.



Name: Zach Schmitt

Current internship: Marketing and Sales Intern, Business Success Center

Year in school: Senior  |  Graduation Date: December 2015

Major: Marketing | Emphasis: Sales

Hometown: West Bend, WI

Current Involvement: Insurance and Risk Management Club, Campus Clean-Up Club

My college career has not been what one may consider a traditional one. When I graduated high school, I migrated to Raleigh, North Carolina where I was in a transfer program to N.C. State University. After finishing one semester and moving back to Wisconsin, I settled down in my hometown university, UW-Washington County. There I had a choice to transfer to a variety of business universities. Aside from its close location to home, Oshkosh was an easy choice for me because of the upper level business school, required internship for graduation, and it’s newly updated Sage Hall. Since transferring to Oshkosh, I have established so many connections with my fellow students, faculty, and local business professionals.

Within my current position, my day is filled with a variety of different tasks, which suits me well! I’ll come into the office and immediately check emails, voicemails, and my personal task notes. My main focus is to generate leads, promote sales, and call on those leads to see if they are in need of the BSC’s core services. My spare time is spent on social media and digital marketing platforms. I very much enjoy the sales portion of my position. Calling and following up with potential clients is a skill that can be transferred from one sales position to the next, so it is a skill that I find invaluable. In addition to this, I believe that having ability to be involved with various market research projects at the BSC is very useful, and will guide me in my future career.

With that said, I am very thankful to have received my position at the BSC. If it wasn’t for the Business Success Center, there would be a chance I would have little to no sales experience at all. The Business Success Center has prepared me to make a bigger stride in a future sales or marketing position by giving me direct experience in lead generation, sales promotion, social media, and digital marketing.  With these skills in hand, after graduating from UW Oshkosh I plan to return to the Greater Milwaukee area. I’m planning on finding an insurance-related position at an insurance firm or insurance company whose core values align with my own. My interest at heart is in the insurance industry, and I could see myself there for a long time. After my internship with West Bend Mutual Insurance, I can see myself in a Regional Sales Manager position. Ultimately, becoming the VP of Sales would be a dream come true.

Implementing Photos & Videos Into Your Social Media Platforms

From joining Doug Sundin, business professionals, and others of UW Oshkosh’s IMC department at their monthly UWO Social event, I was fortunate to learn how to capture and edit photos and learn how to effectively use a smartphone to share content in a business professional manner. In limited time, Doug Sundin drove home some key lessons to effectively compose photo and video before sharing them on social media.

First, there are two simple tricks to producing quality photo and video content for your audience. Holding your phone properly for photo and video shooting is essential in producing quality photography or videography. Have a solid grasp and ensure no fingers are interfering with the lens or flash. In addition, understand your equipment limitations. If you find yourself zooming in too much the photo or video will be of poor quality. Doug Sundin’s suggestion was simply, “get closer.”

Taking meaningful pictures and video starts with meaningful content. Content is king, so find an interesting subject. What to look for when snapping photo or video:

  • Emotion. Emotion is really important. Like, REALLY Sundin emphasized that finding emotion is extremely attractive to your target audience.
  • Reactions. Capturing the reactions of your subjects and subject generally creates a quality picture.
  • Perspective. Whether the image is taken higher or lower, or from a completely different angle gives the photographer the ability to choose the best photo. It also might be a photograph nobody else may have seen.
  • Look closer. Snapping a picture where details are distinctive attracts lots of attention.
  • Go where others won’t. Unique places draw interest. Nature is a perfect example for this.

Sundin drove home the point that you should do whatever it takes to draw interest in a professional manner. Instead of cheating and using pictures of puppies and babies to draw interest to your company imagery (which he eventually admitted can be effective), there are many other ways to draw interest from your audience:

  • Framing, this is using other objects to create a frame around your image
  • Paying attention to the context of the event lets you know what is important
  • Breaking a pattern is an extremely useful attention grabber
  • Bad weather creates great photos
  • Take photos where there’s no explanation needed

After capturing your photo and video, don’t jump the gun and post your images. As amateur photographers, we are advised to shoot multiple angels then choose the best one. In addition, it’s important to review your photo roll and find which images are in need of editing. When it comes to editing your photos, cropping comes first. On your iOS device, it’s helpful to use the aspect ratio to adjust the height and width. When using filters for your images it’s important to keep in mind that the viewers might not find it absolutely appealing. Be conscientious of this when you are positing images to your webpage or Instagram.

When posting to your company or business Instagram account you may find it useful to know the number of functions available for editing your images besides using their filters.

  • Warmth brings out the red and the blue of the image. Be careful of using too much of this adjustment
  • Vignette darkens the edges of the images and brings the attention to the center of the image
  • Increasing the shadow makes the darkness of the image much more evident, while decreasing it makes it less evident
  • The tilt shift function allows you to blur areas in the image to draw focus on a particular area

The main takeaway from Sundin’s presentation about posting to social media was simply post only meaningful content. Remember, content is king. If you have any interest in attending UWO Social events such as this or any other IMC sessions, please click here.

Copyright 2013 The Board of Regents of the University of Wisconsin System