Strategic Campaigns in Advertising

Banc of America Investment Services, Inc. NSAC 2002 Fourth Place at District 8
Phase 1	Phase 2	Phase 3	Phase 4	Minority Ad 1	Minority Ad 2

Toyota Matrix NSAC 2003 First Place at District 8 15th Place at Nationals
Launch Ad	Winter Ad	PR Promotional Summer Ad

Journalism 424 3 units (crs.)
Strategic Campaigns in Advertising
Students work as an agency team to develop an advertising plan for a commercial or non-commercial product or service. Assignments include strategic planning, creative advertisements, and formal presentations. Prerequisite: Journalism 141, 221, 224, 250, 351 or 353 each with a grade of C or better and consent of instructor. (2+2)