| Kathy Fredrickson has a bachelor of business administration degree in marketing from UW-Whitewater and a master of business administration degree from UW Oshkosh. She serves as an adjunct professor for the College of Business and for the Department of Journalism at UW Oshkosh. In 2003, she and Dr. James Tsao lead the National Student Advertising Competition team to winning first place at the District 8 competition, which immediately qualified them for the national competition.
Kathy is the director of development and marketing for UW Oshkosh College of Business. Since 2004, Kathy has been responsible for increasing alumni involvement and support, which has resulted in 110% growth in funds and 60% growth in attendance at the College of Business annual dinner. In addition to her development responsibilities, she is also responsible for strategic marketing for the College.
Kathy is also a small business consultant, serving the marketing, branding, media and public relations needs for her clients. She primarily works with a fluid power distributor, cosmetic surgery practice and an architectural signage manufacturer.
Kathy’s tenure in the marketing field includes seven years as Director of Client Services with two area advertising agencies. She has over 13 years of experience in business development and marketing for business-to-business and consumer clients.
Kathy has earned the reputation as a reliable source for business advice to the communities of the New North. Since 1999 and with nearly 100 articles to her credit, she has shared her marketing insights as a guest MarketSmart columnist for the Appleton Post Crescent. She also serves on the editorial advisory board for MarketPlace Magazine. She is past President for Sales and Marketing Executives of Northeast Wisconsin and past President of the College of Business Alumni Board.
E-mail: fredrick@uwosh.edu
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