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College of Letters and Science
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Gary Coll

Graphic Communication: Applying Principles

by Gary Coll, Department of Journalism 

Graphic Communication by Gary CollFrom the Publisher

Develop your graphic computer skills! Learn the fundamental principles of good graphic communication with realistic and simple yet challenging exercises.

Enduring principles of graphic communication are incorporated into the background information of all 24 assignments designed to allow your knowledge of graphic content and form to evolve.

  • Practice producing high-quality products such as brochures, letterheads and business cards, packaging materials and posters.
  • Practice for careers in marketing, communication, advertising, public relations, journalism and more, by reinforcing design and layout skills.
  • Learn about typography, the use of color, paper selection, printing and finishing.
  • Glossary and Index of Tasks included for easy reference.


The 24 assignments presented here teach principles of graphic communication and develop students' computer abilities, giving students practice in creating products such as brochures, letterheads, packaging materials, posters, and book jackets using QuarkXPress and PageMaker. Each assignment includes objectives and detailed background information needed to complete the assignment. The text can be used in courses in marketing, communication, advertising, public relations, and journalism.

ISBN: 0130305162 Format: Paperback, 160 pp Pub. Date: June 2001 Publisher: Pearson Education Edition Number: 1

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by admin last modified Mar 04, 2010 02:12 PM