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Marketing Internships

Abigail Schultz, Social Media Intern for Rogan's Shoes

Overview

I am currently interning with Rogan’s Shoes in their internet office located in Oshkosh, WI.  I will be graduating with a Marketing major with an emphasis in Web Presence Management.

Rogan’s Shoes has over 32 stores in four different states (Wisconsin, Iowa, Minnesota and Illinois). Rogan’s began as a brick and mortar retailer, but saw the opportunity to expand to the internet. Their first website launched in 2000 as just strictly an informational site but four years later entered into the e-commerce world. They now have over 10,000 items online and continue to expand daily!

Obtaining My Internship

I applied for the position in December 2012, which I found the internship on Titan Jobs. I was instantly excited because I was really looking for a social media internship. I thought it would be a perfect fit for me because it was for a shoe company and I love shoes! I was contacted in early January 2013 saying that they would like to have an interview with me. I went into the interview nervous, yet excited. After talking for about fifteen minutes, they offered me the position and I was thrilled! 

What I Do in My Internship

I have been learning a lot about social media since I started work. I am currently in charge of running 33 Facebook profiles for Rogan’s Shoes and their different locations. Along with Facebook, I run a Pinterest page, twitter account, LinkedIn page and Blog. Not only am I keeping these sites up to date, I also manage Greatsandals.com. This is a sister site to Rogan’s Shoes that just sells sandals at a low price guarantee for the whole family. For Great Sandals, I manage their Facebook page, Twitter, Pinterest, LinkedIn and Blog. I also take care of another sister site to Rogan’s Shoes as well. Rogan’s Work Boots is another site that strictly sells work boots and has a mobile work boot truck that goes to businesses to sell boots. I manage their Blog and LinkedIn page.

Along with having to become very creative on so many different sites, I have also been introduced to doing Rogan’s Shoes, GreatSandals.com and Rogan’s Work Boots SEO (Search Engine Optimization.) I have to come up with good key words and phrases that will increase their page rank when any type of shoe is searched for in Yahoo, Bing or Google.

Favorite Projects

Throughout my internship my favorite projects that I have been involved with has been coming up with new contests for Rogan’s Shoes and Greatsandals.com. I think this has been my favorite part of my internship because I like being creative and trying to get people to participate in the contests. I have currently created four different contests for Rogan’s Shoes and one contest for Greatsandals.com, all of the contests have had an amazing participation rate and increase in Likes to both Facebook pages!

Brian O'Connell, Marketing Coordinator Intern at Miller Electric

My internship at Miller Electric started August 28, 2013 and lasted until January 3, 2014.  The title I was given was Marketing Coordinator Intern.

What feelings did you have going into your internship?

I was very excited going into this internship.  I was not nervous at all because I had met a few of the people I knew I would be working with in the past.  I had previously had a different position with Miller Electric at their corporate location as a Marketing Intern so I was aware of the company culture and values.  

The part that I was most excited about going into the internship was meeting new people, aside from the ones I had already met.  This is something that I enjoy and everyone in the Industrial Groups System (IGS) was great.  One big difference from working at corporate was that I worked closely with about six individuals.  At corporate, they tried to give me a well-rounded experience so this forced me to work with many individuals.  I loved the camaraderie among the people I worked with and they accepted me right away and took me under their wing.    

What value did you bring to the organization?

The value that I brought to the organization was my web presence knowledge.  I felt very valued as an intern because everyone within the ISG department that I worked in did not have access to modify webpages and online content like I was.  I worked a little bit with our web administrator at my corporate internship and she had showed me how to work the system and granted me access to add, modify, and delete content.  This closed the time gap of having to communicate to her, at a different location, what content on ISG’s webpages needed to be changed.

Also, being that I had already been with Miller, my acclimation time was very short at my new role in a new department.  I felt this was valuable because I was able to move right into learning what I would be doing for them.  Having had a semester of experience in the Marketing Department before joining ISG made me a very valuable intern because of the exposure to the company and the relationships I formed with individuals at corporate.

Describe some of your responsibilities and/or projects.

My responsibilities as a marketing coordinator had to do a lot with communicating with others, completing many small projects, and improving/adding web content.  One of my major roles throughout the internship was to make sure that our project managers and creative agencies were on time with delivering information, materials, and projects.  I was responsible for keeping many small and larger projects moving in order to meet deadlines.  

My favorite responsibility that I was given was updating one of our product lines’ web pages.  This was one of the projects that I was granted access to exclusive accounts that many individuals in the department were not.   This was my favorite because I was able to take the lead on this with little direction from my superiors.  I was responsible for gathering all the web content from product managers, working with our graphics agency to update all photos for the pages, and setting up meetings to discuss exactly what the site pages will look and what changes the managers would like to make.  I enjoyed being able to have a project that was mine to lead and coordinate. 

What is the most important thing you learned while working at your internship?

The most important thing that I learned during my internship was the power of networking and forming relationships.  I have formed so many relationships with coworkers from Miller that I will hopefully continue to strengthen in the future.  Even though there was not a full-time position for me at Miller Electric, many have told me to keep in touch because they would let me know if anything ever opened up.  To have individuals tell you to give them a resume so they can have it on file for when a position is available is incredibly powerful, and that is why I will cherish there relationships.

Also, by forming close relationships at my previous internship with Miller, they have helped put me on side projects of my current responsibilities to help build my resume.  My old supervisor was aware that I had a strong desire to learn more and go into the digital side of marketing, so she gave me a side project working with Google Analytics to report on Miller’s holiday promotional statistics.  I was able to put this on my resume to help me land a job in the field I’m interested in.   

Closing

Overall, this internship with Miller Electric was great and I learned so much.  I met many amazing people who have helped shape me into the young professional I am today.  I have taken in so much from the technical side and personal side of working for a large company.  I can only hope that someday down the road I end up back at Miller, or find a company that treats its employees just as well.

Christopher Lefeber, Marketing Intern, American Republic Insurance Services

Christopher Lefeber


Overview

I recently finished my senior year at the University of Wisconsin Oshkosh and I will be graduating this fall with a Marketing major and a Sales emphasis. I am interning this summer with American Republic Insurance Services located in Appleton, WI. The Appleton office I work at is one of four in Wisconsin and their headquarters are in Des Moines, Iowa.

Obtaining my internship

I was contacted by my manager who found my resume on Titan Jobs. I passed through three interviews and made my mind up that this was absolutely where I wanted to intern. I had to pass the state life and health insurance exams which required some serious studying time. I managed to pass the exams and was able to begin this internship in June.

The most important thing you have learned while interning

I would say the most important thing I have learned so far is to always be looking and planning ahead for day to day and week to week tasks. It’s important to always be proactively searching for the next thing you can do. In many jobs there will not be someone with you to hold your hand the whole time to show you what to do every step of the way. I have learned it is important to think for myself and complete tasks I know that need to be finished, instead of waiting for my supervisor to tell me to do it or asking someone to give me a project to work on.

Advice for future students beginning the internship search

First of all, start searching as early as possible. Chances are, the earlier you begin your search, the earlier you will have landed an internship.  Don’t just apply to a bunch of companies just to apply. You should select companies you have spoken with at the career fair, have a connection with, or are just plain interested in.  Try to find a company that works with something you are passionate about, if you don’t have a clue, 9 out of 10 companies will be more than happy to bring you in a for a job shadow. Lastly, keep your mind open to new possibilities. I never in a million years imagined that I would enjoy working with insurance, but here I am so good luck.

Kelli Michaelis, Marketing Co-Op, Bemis

Kelli Michaelis


About me

My name is Kelli Michaelis and I am majoring in Marketing with a Retail Management emphasis and Radio TV Film minor. Currently, I am completing my second internship, which began during the summer after my junior year and will bring me through the fall semester of my senior year. This internship is a Marketing Co-Op position at Bemis, a manufacturer of flexible packaging in Oshkosh. I am working at the Bemis North America headquarters, which is a division of Bemis Company, Inc, a Fortune 500 company headquartered in Neenah.

How did I obtain my internship?

I first came across this internship opportunity on Titan Jobs before the Summer of 2013. When I heard back from Bemis, I had already accepted a different internship in my hometown. I told Bemis to keep me in mind for any future opportunities and I stayed in touch via e-mail with my recruiter. I met with him in-person during the Fall Career Fair and Networking Night, which led to an official interview and job offer. I learned from this that you should always stay connected to opportunities you are interested in, even if the timing does not seem ideal from the start.

Typical day at my internship

I begin most days at my internship generating data to report my team’s key performance indicators. In addition to those reports, I also produce monthly sales and margin dashboards for the marketers on my team. There are a few weekly meetings that I participate in, one being a continuous improvement project that works to simplify a business process. An additional task I have been assigned with, and work on almost daily, is a market research project to understand the growth areas that Bemis can capitalize on. I work on this project with the Business Intelligence department of Bemis.

Challenges have you had to overcome at your internship

One challenging aspect of a Co-Op that I have overcome is managing a workload. Because the internship is full-time, I have learned to prioritize my projects and work with my team on setting reasonable deadlines. This goes hand-in-hand with asking appropriate questions to determine the nature of the project being assigned: how long is the task expected to take, who will I need to contact as a resource, has any progress been made on this previously, what is the end-use of the work, etc. I have also learned to balance my schoolwork and extra-curricular activities with working full-time, as I am taking a night class, on the Marketing Club officer team, and a College of Business Ambassador. I believe this opportunity has allowed me to take a big step into the real-world while still in school.

Kimberly Prophett, Social Media Marketing Intern, Rogan’s Shoes

Kimberly Prophett


About me

My name is Kimberly Prophett, and I am a junior at UW-Oshkosh. I’m majoring in marketing with emphasis is retail management and entrepreneurship. I plan to graduate May 2016. Right now I am the Social Media Marketing Intern at Rogan’s Shoes, in Oshkosh, WI. I got my internship by seeing a post in the weekly UWO College Interns email that gets sent out. I saw that Rogan’s was hiring a social media intern, and sent in my resume through Titan Jobs and received a call to schedule an interview. Going into my interview I was very excited because I was going into a creative industry.

Real-life application

I think sometimes we sit in class and can’t figure out why we’re forced to take these classes as part of our major. I know I have. Within just a few weeks of getting started in my position, I was able to see the connections between my class lectures and my internship.

The Essentials of Information Systems class is definitely one of those classes I didn’t think I would ever need to know anything from; I was wrong. On a daily basis I use the very basic coding skills and add html links to pictures or text, and I’m very glad I’ve been “forced” into this class. Additionally, I analyze data on a daily basis to determine if our marketing on social media is working and getting the results we had hoped it would or not. These skills were developed in the Econ 210 (Statistics) class and Bus 389 (Quantitative Business Analysis) class. In my position, I write at least one blog post a week and publish multiple other text posts on other social media sites, so having really good writing and persuasive skills from my communications class and my English class has really helped me a lot.

My internship

In my internship, one of the biggest challenges getting started was transitioning my mind set from using social networking sites such as Facebook, Twitter and Pinterest in a personal manner to a business perspective and only posting relevant information and pictures. At the beginning I almost didn’t know how to use the sites! Once I overcame the initial transition period, my only other challenge so far has been really being industry specifically creative enough to be able to successfully come up with new ad campaigns to be published. I work with one other intern at my job. He is a journalism major, and we work together one day a week to collaborate and plan out the following week’s content.

I routinely post on all of the social media sites that belong to the company including Facebook, Pinterest, Instagram, Twitter and a blog. I am currently working on a project we’re calling the #ShoeSelfie campaign on Instagram where we post pictures of shoes on people’s feet that were taken by themselves (hence the name shoe selfie). I’m also working on a promotional campaign that will be proposed to my supervisor.

Looking back

Looking back on it, I wish I would’ve known more about the shoe industry before starting my position. I think that this was my biggest weakness when getting started. I obviously knew how to use Facebook, Twitter and Pinterest, but I had little to no product knowledge on what I was trying to inform my audience of which lead to hours of researching per blog post. Now, because of my research, I know much more than I did about the shoe industry.

Looking forward

This internship has taught me a couple of things. I now know that I love the major that I have chosen and it is a great field to work in for me. This internship has also helped me learn that I am not the type of person to sit behind a computer screen for a living, so I don’t think that social media marketing as my official job title is the right career for me. I wouldn’t mind having it as a part of my job duties, but I like being much more hands on and involved with projects and not have my creativity limited.

Matt Dahm, Lapham-Hickey Steel

Company Overview

Lapham-Hickey Steel owns and operates seven different locations around the United States. The branch I am currently interning at is located in Oshkosh. Our headquarters is located in the Chicago, IL. Lapham-Hickey Steel offers raw materials and/or value added services to the steel industry. Lapham-Hickey Steel has been family owned and operated for 85 years, and is ranked in the top 50 service centers in the United States.

My Role / Obtaining My Internship

I started my role as a Marketing and Inside Sales Intern at Lapham-Hickey Steel in May of 2012. I found out about this internship through the school’s website using TitanJobs. To be honest, I had never heard of the company before, but the description of the internship seemed to be just what I was looking for. So far I have done just about a little bit of everything. This includes B2B calling, creating flyers and ads, integrating the iPad into the office, organizing customer events, planning trade shows for our sales team, and  giving a presentation at a managers meeting . Personally, I believe this is the best internship I could have hoped for because I now know what field of marketing I want to go into.

Going Into the Internship

Going into my internship I was a little bit nervous because this was the first time I had a job in an office. After a few days in the office my nerves were settled, and I was able to use my marketing knowledge when completing my work. The classes that seem to be the most beneficial to me this far would have to be my marketing classes and QBA. I never thought I would be using the majority of my classes, which was a big eye opener. I find myself using bits and pieces of each class every day.

Internship Walk Through

I have found my internship to be more beneficial than any other part of the College of Business. I have connected with many people in the office, and already have a great relationship with them. There is only one other intern at Lapham-Hickey Steel, and I was actually friends with her before we started interning, which was a great bonus of the job. It is hard for me to describe a typical day on the job because there really isn’t one. Just about every day there are new tasks that are given to me. I love this because it keeps me thinking. It is not the same thing every day which to me would get boring really quickly. To me the most important thing I learned at my internship is that being able to work together in many cases is a great way to get things done. I cannot even count how many times working on projects as a team helped us get the work assigned to us done not only faster, but more efficiently and with a better turn out.

Megan Baer, Business Development Intern at EAA

Internship Overview

I just completed the last semester of my senior year at UW Oshkosh, and I have one more semester before I graduate as a Marketing Major with a Sales Emphasis. This summer I started my second internship with the Experimental Aircraft Association, or better known as EAA. I am one of the two Business Development Interns and my duties are very different each day. So far, I have learned a lot about how EAA finds sponsors and how they go about making contracts with each sponsor for AirVenture. Everything I have worked on so far has been to prepare for the famous event, AirVenture. I am getting to experience what it’s like to work in an office environment, sit in on meetings, and much more.

Obtaining My Internship

I heard about the internship with EAA on Titan Jobs. After looking through many postings on the website, I came across EAA and thought it would be a very fun and interesting company to work for. I sent in an online application and received a call from the HR department to set up a phone interview. After the phone interview, I had a face-to-face interview with two fulfillment managers, the exhibit manager, and the marketing manager. I then passed this interview and had one final interview with the Vice President of Business Development. After my final interview, I could tell that they were interested in me joining the EAA team and even made comments asking me whether I’d prefer to work in exhibits or with sponsors. I chose sponsors because of my experience with sales and customer service. A couple weeks later I received a call with an offer for the business development position, which I graciously accepted.

Internship Progress

So far in my position, I have had to handle a variety of tasks. When I first started, I toured the grounds to become more familiar with the area and I also was given a museum tour to learn more about the different planes. I have been given the freedom to work on advertising projects on my own and update sponsor logos on all AirVenture advertising. It has been very neat to see the advertisements I have worked on being printed and used for AirVenture. I also have been assigned to work with our Ambassador Program, which is setting up all the volunteers that will be working with sponsors during AirVenture. This is an ongoing assignment that I will be doing all summer with various tasks that need to be done. It is nice that EAA has given me the confidence to complete large projects with very little assistance, and I have enjoyed taking on intimidating tasks and seeing them completed.
Outside of some of the office work that I have to do, I have been fortunate enough to do some fun things as well. I have helped clean the Warbird Airplanes that will be on display for AirVenture. I also got to go flying in a small two person plane where the pilot let me fly for a while which was a very exciting experience.

Closing Comments

Overall, my internship has been such a fun and insightful experience. It has been great to work with such a unique company and learn more about flying. With such a wide variety of tasks, I feel as though I have gotten a wide range of experience in all types of skills I can use in future jobs. One of the most important things I have learned is that even though a task seems too difficult to take on by yourself, if you use all your resources wisely, even the hardest tasks can be completed. My advice to those looking for internships would be to have many options and not to rely on one opportunity. I never thought of working for the EAA, but I kept my options open and it has been a great experience. Also, making connections is so important. The more people you know the more likely you will be to get into a position you love.

Megan Baer, Business Development Intern, EAA


Internship overview

I just completed the last semester of my senior year at UW Oshkosh, and I have one more semester before I graduate with a Marketing major and a Sales emphasis. This summer I started my second internship with the Experimental Aircraft Association, or better known as EAA.  I am one of the two Business Development interns and my duties are very different each day.  So far, I have learned a lot about how EAA finds sponsors and how they go about making contracts with each sponsor for AirVenture.  Everything I have worked on so far has been to prepare for the famous event, AirVenture.  I am getting to experience what it’s like to work in an office environment, sit in on meetings, and much more.  So far I am really enjoying my internship, and I am excited to see how the rest of it goes this summer.

Obtaining my internship

I heard about the internship with EAA on the website, Titan Jobs.  After looking through the many postings on the website, I came across EAA and thought it would be a very fun and interesting company to work for.  I sent in an online application and received a call from the HR department to set up a phone interview.  After the phone interview, I had a face-to-face interview with two fulfillment managers, the exhibit manager, and the marketing manager.  I then passed this interview and had one final interview with the Vice President of Business Development, Dave Chaimson.  After my final interview, I could tell that they were interested in me joining the EAA team and even made comments asking me whether or not I’d prefer to work in exhibits or with sponsors.  I chose sponsors because of my experience with sales and customer service.  A couple weeks later I received a call with an offer for the business development position, which I graciously accepted.

Internship progress

So far in my position, I have had to handle all kinds of tasks.  When I first started, I toured the grounds to become more familiar with the area, and I also was given a museum tour to learn more about the different planes. I have been given the freedom to work on advertising projects on my own and update sponsor logos on all AirVenture advertising.  It has been very neat to see the advertisements I have worked on being printed and used for AirVenture.  I also have been assigned to work with our Ambassador program, which is setting up all the volunteers that will be working with sponsors during AirVenture.  This is an ongoing assignment that I will be doing all summer with various tasks that need to be done.   It is nice that EAA has given me the confidence to complete large projects with very little assistance, and I have enjoyed taking on intimidating tasks and seeing them completed. 

Outside of some of the office work that I have to do, I have been fortunate enough to do some fun things as well.  I have helped clean the warbird airplanes that will be on display for AirVenture.  I also got to go flying in a small two person plane where the pilot let me fly for a while, which was a very exciting experience. 

Closing comments

Overall, my internship has been such a fun and insightful experience.  It has been great to work with such a unique company and learn more about flying.  With such a wide variety of tasks, I feel as though I have gotten a wide range of experience in all types of skills I can use in future jobs.  One of the most important things I have learned is that even though a task seems too difficult to take on by yourself, if you use all your resources wisely, even the hardest tasks can be completed.  My advice to those looking for internships would be to have many options and not to rely on one opportunity.  I never thought of working for the EAA, but I kept my options open and it has been a great experience.  Also, making connections is so important.  The more people you know the more likely you will be to get into a position you love. 

Morgan Younger, Marketing Intern at Werner Electric

Company Overview
The company that I currently intern at is Werner Electric Supply, headquartered in Neenah, WI. Presently I only work at the Neenah office, but Werner has 10 other branches all throughout Wisconsin, as well as one in the Upper Peninsula of Michigan. Werner does not directly make electrical parts, but rather acts as a middle man in supplying various items to contractors and/or businesses. The company has direct relationships with vendors that make electrical products and then from there, Werner has a very well rounded sales team that works exceptionally hard to deliver products to small business, farms, hotels, as well as large businesses.

Werner Electric does not strictly deal with electrical parts; they actually have numerous other facets of their business that many people don’t realize, a few are: Automation, Clean Energy, Datacom, Enclosures, Lighting, Power Transmission, Safety, Wire & Cable, Engraving, Inventory Management, and Recycling & Repair Services. Each of these departments housed under Werner Electric staffs a team that focuses mainly on their subdivision, which not only allows the company to have trained professionals on each portion of the business but also very detail oriented, knowledgeable staff to assist with each.

Obtaining My Internship
Getting an internship can seem stressful, and especially when it is your first. Werner Electric is my first internship, but there wasn’t much stressful about the process of acquiring it. The thing I learned right away when I began interviewing for internships, is that you need to do research and make sure you are applying for internships that will be a good fit for you. In trying to find that perfect internship, I attended the career fairs and networking events. I also utilized Titan Jobs, which is where I actually found this Werner Internship. They were doing on campus interviews and the description seemed perfect, so I signed up and started preparing.

My interview was with my now current Marketing Manager, and Marketing Event Coordinator. Although interviews aren’t fun for anyone, I felt extremely confident going into mine because I had prepared and had questions ready to ask. Spending time online researching the company and their history as well as what they do, really set me apart from all the other people they interviewed. On top of preparedness, I honestly feel that my confidence is one main reason I got my internship. My manager told me that I seemed prepared and he was impressed. Being prepared can turn into confidence if you are nervous and unsure about what to say.

What I Do
Being an intern at a company that has so much going on has definitely kept me busy, in a good way! My main tasks include: helping to coordinate events, setting up and maintaining promos, and conducting research on various topics. I also do a lot of other smaller things, such as data entry, social media updates, populating spreadsheets, and communicating with account managers to help ensure their customers are happy.

Every task that I do at my internship, no matter how small, has helped me learn on a such a different level than just sitting in a classroom. I’m able to sit in on meetings and voice my opinions and ideas and actually have them heard. It is such a great feeling when I can take all the knowledge I’ve learned in the classroom and apply it to my real job. I’ve learned that you can never ask too many questions, as well as you can never be too curious. It’s that drive that can get you noticed and really kick start your professional career.

Closing
I am extremely grateful for the opportunity I have been given at Werner. I joined their team on a milestone year, because they just recently celebrated their 65th anniversary. Coming into such a great business environment has readied me for my future career in so many ways. I look forward to finishing out my internship and utilizing the tools and knowledge they give to me after I graduate.