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Marketing Internships

Christopher Lefeber, Marketing Intern, American Republic Insurance Services

Christopher Lefeber


Overview

I recently finished my senior year at the University of Wisconsin Oshkosh and I will be graduating this fall with a Marketing major and a Sales emphasis. I am interning this summer with American Republic Insurance Services located in Appleton, WI. The Appleton office I work at is one of four in Wisconsin and their headquarters are in Des Moines, Iowa.

Obtaining my internship

I was contacted by my manager who found my resume on Titan Jobs. I passed through three interviews and made my mind up that this was absolutely where I wanted to intern. I had to pass the state life and health insurance exams which required some serious studying time. I managed to pass the exams and was able to begin this internship in June.

The most important thing you have learned while interning

I would say the most important thing I have learned so far is to always be looking and planning ahead for day to day and week to week tasks. It’s important to always be proactively searching for the next thing you can do. In many jobs there will not be someone with you to hold your hand the whole time to show you what to do every step of the way. I have learned it is important to think for myself and complete tasks I know that need to be finished, instead of waiting for my supervisor to tell me to do it or asking someone to give me a project to work on.

Advice for future students beginning the internship search

First of all, start searching as early as possible. Chances are, the earlier you begin your search, the earlier you will have landed an internship.  Don’t just apply to a bunch of companies just to apply. You should select companies you have spoken with at the career fair, have a connection with, or are just plain interested in.  Try to find a company that works with something you are passionate about, if you don’t have a clue, 9 out of 10 companies will be more than happy to bring you in a for a job shadow. Lastly, keep your mind open to new possibilities. I never in a million years imagined that I would enjoy working with insurance, but here I am so good luck.

Kimberly Prophett, Social Media Marketing Intern, Rogan’s Shoes

Kimberly Prophett


About me

My name is Kimberly Prophett, and I am a junior at UW-Oshkosh. I’m majoring in marketing with emphasis is retail management and entrepreneurship. I plan to graduate May 2016. Right now I am the Social Media Marketing Intern at Rogan’s Shoes, in Oshkosh, WI. I got my internship by seeing a post in the weekly UWO College Interns email that gets sent out. I saw that Rogan’s was hiring a social media intern, and sent in my resume through Titan Jobs and received a call to schedule an interview. Going into my interview I was very excited because I was going into a creative industry.

Real-life application

I think sometimes we sit in class and can’t figure out why we’re forced to take these classes as part of our major. I know I have. Within just a few weeks of getting started in my position, I was able to see the connections between my class lectures and my internship.

The Essentials of Information Systems class is definitely one of those classes I didn’t think I would ever need to know anything from; I was wrong. On a daily basis I use the very basic coding skills and add html links to pictures or text, and I’m very glad I’ve been “forced” into this class. Additionally, I analyze data on a daily basis to determine if our marketing on social media is working and getting the results we had hoped it would or not. These skills were developed in the Econ 210 (Statistics) class and Bus 389 (Quantitative Business Analysis) class. In my position, I write at least one blog post a week and publish multiple other text posts on other social media sites, so having really good writing and persuasive skills from my communications class and my English class has really helped me a lot.

My internship

In my internship, one of the biggest challenges getting started was transitioning my mind set from using social networking sites such as Facebook, Twitter and Pinterest in a personal manner to a business perspective and only posting relevant information and pictures. At the beginning I almost didn’t know how to use the sites! Once I overcame the initial transition period, my only other challenge so far has been really being industry specifically creative enough to be able to successfully come up with new ad campaigns to be published. I work with one other intern at my job. He is a journalism major, and we work together one day a week to collaborate and plan out the following week’s content.

I routinely post on all of the social media sites that belong to the company including Facebook, Pinterest, Instagram, Twitter and a blog. I am currently working on a project we’re calling the #ShoeSelfie campaign on Instagram where we post pictures of shoes on people’s feet that were taken by themselves (hence the name shoe selfie). I’m also working on a promotional campaign that will be proposed to my supervisor.

Looking back

Looking back on it, I wish I would’ve known more about the shoe industry before starting my position. I think that this was my biggest weakness when getting started. I obviously knew how to use Facebook, Twitter and Pinterest, but I had little to no product knowledge on what I was trying to inform my audience of which lead to hours of researching per blog post. Now, because of my research, I know much more than I did about the shoe industry.

Looking forward

This internship has taught me a couple of things. I now know that I love the major that I have chosen and it is a great field to work in for me. This internship has also helped me learn that I am not the type of person to sit behind a computer screen for a living, so I don’t think that social media marketing as my official job title is the right career for me. I wouldn’t mind having it as a part of my job duties, but I like being much more hands on and involved with projects and not have my creativity limited.

Megan Baer, Business Development Intern at EAA

Internship Overview

I just completed the last semester of my senior year at UW Oshkosh, and I have one more semester before I graduate as a Marketing Major with a Sales Emphasis. This summer I started my second internship with the Experimental Aircraft Association, or better known as EAA. I am one of the two Business Development Interns and my duties are very different each day. So far, I have learned a lot about how EAA finds sponsors and how they go about making contracts with each sponsor for AirVenture. Everything I have worked on so far has been to prepare for the famous event, AirVenture. I am getting to experience what it’s like to work in an office environment, sit in on meetings, and much more.

Obtaining My Internship

I heard about the internship with EAA on Titan Jobs. After looking through many postings on the website, I came across EAA and thought it would be a very fun and interesting company to work for. I sent in an online application and received a call from the HR department to set up a phone interview. After the phone interview, I had a face-to-face interview with two fulfillment managers, the exhibit manager, and the marketing manager. I then passed this interview and had one final interview with the Vice President of Business Development. After my final interview, I could tell that they were interested in me joining the EAA team and even made comments asking me whether I’d prefer to work in exhibits or with sponsors. I chose sponsors because of my experience with sales and customer service. A couple weeks later I received a call with an offer for the business development position, which I graciously accepted.

Internship Progress

So far in my position, I have had to handle a variety of tasks. When I first started, I toured the grounds to become more familiar with the area and I also was given a museum tour to learn more about the different planes. I have been given the freedom to work on advertising projects on my own and update sponsor logos on all AirVenture advertising. It has been very neat to see the advertisements I have worked on being printed and used for AirVenture. I also have been assigned to work with our Ambassador Program, which is setting up all the volunteers that will be working with sponsors during AirVenture. This is an ongoing assignment that I will be doing all summer with various tasks that need to be done. It is nice that EAA has given me the confidence to complete large projects with very little assistance, and I have enjoyed taking on intimidating tasks and seeing them completed.
Outside of some of the office work that I have to do, I have been fortunate enough to do some fun things as well. I have helped clean the Warbird Airplanes that will be on display for AirVenture. I also got to go flying in a small two person plane where the pilot let me fly for a while which was a very exciting experience.

Closing Comments

Overall, my internship has been such a fun and insightful experience. It has been great to work with such a unique company and learn more about flying. With such a wide variety of tasks, I feel as though I have gotten a wide range of experience in all types of skills I can use in future jobs. One of the most important things I have learned is that even though a task seems too difficult to take on by yourself, if you use all your resources wisely, even the hardest tasks can be completed. My advice to those looking for internships would be to have many options and not to rely on one opportunity. I never thought of working for the EAA, but I kept my options open and it has been a great experience. Also, making connections is so important. The more people you know the more likely you will be to get into a position you love.

Megan Baer, Business Development Intern, EAA


Internship overview

I just completed the last semester of my senior year at UW Oshkosh, and I have one more semester before I graduate with a Marketing major and a Sales emphasis. This summer I started my second internship with the Experimental Aircraft Association, or better known as EAA.  I am one of the two Business Development interns and my duties are very different each day.  So far, I have learned a lot about how EAA finds sponsors and how they go about making contracts with each sponsor for AirVenture.  Everything I have worked on so far has been to prepare for the famous event, AirVenture.  I am getting to experience what it’s like to work in an office environment, sit in on meetings, and much more.  So far I am really enjoying my internship, and I am excited to see how the rest of it goes this summer.

Obtaining my internship

I heard about the internship with EAA on the website, Titan Jobs.  After looking through the many postings on the website, I came across EAA and thought it would be a very fun and interesting company to work for.  I sent in an online application and received a call from the HR department to set up a phone interview.  After the phone interview, I had a face-to-face interview with two fulfillment managers, the exhibit manager, and the marketing manager.  I then passed this interview and had one final interview with the Vice President of Business Development, Dave Chaimson.  After my final interview, I could tell that they were interested in me joining the EAA team and even made comments asking me whether or not I’d prefer to work in exhibits or with sponsors.  I chose sponsors because of my experience with sales and customer service.  A couple weeks later I received a call with an offer for the business development position, which I graciously accepted.

Internship progress

So far in my position, I have had to handle all kinds of tasks.  When I first started, I toured the grounds to become more familiar with the area, and I also was given a museum tour to learn more about the different planes. I have been given the freedom to work on advertising projects on my own and update sponsor logos on all AirVenture advertising.  It has been very neat to see the advertisements I have worked on being printed and used for AirVenture.  I also have been assigned to work with our Ambassador program, which is setting up all the volunteers that will be working with sponsors during AirVenture.  This is an ongoing assignment that I will be doing all summer with various tasks that need to be done.   It is nice that EAA has given me the confidence to complete large projects with very little assistance, and I have enjoyed taking on intimidating tasks and seeing them completed. 

Outside of some of the office work that I have to do, I have been fortunate enough to do some fun things as well.  I have helped clean the warbird airplanes that will be on display for AirVenture.  I also got to go flying in a small two person plane where the pilot let me fly for a while, which was a very exciting experience. 

Closing comments

Overall, my internship has been such a fun and insightful experience.  It has been great to work with such a unique company and learn more about flying.  With such a wide variety of tasks, I feel as though I have gotten a wide range of experience in all types of skills I can use in future jobs.  One of the most important things I have learned is that even though a task seems too difficult to take on by yourself, if you use all your resources wisely, even the hardest tasks can be completed.  My advice to those looking for internships would be to have many options and not to rely on one opportunity.  I never thought of working for the EAA, but I kept my options open and it has been a great experience.  Also, making connections is so important.  The more people you know the more likely you will be to get into a position you love. 

Morgan Younger, Marketing Intern at Werner Electric

Company Overview
The company that I currently intern at is Werner Electric Supply, headquartered in Neenah, WI. Presently I only work at the Neenah office, but Werner has 10 other branches all throughout Wisconsin, as well as one in the Upper Peninsula of Michigan. Werner does not directly make electrical parts, but rather acts as a middle man in supplying various items to contractors and/or businesses. The company has direct relationships with vendors that make electrical products and then from there, Werner has a very well rounded sales team that works exceptionally hard to deliver products to small business, farms, hotels, as well as large businesses.

Werner Electric does not strictly deal with electrical parts; they actually have numerous other facets of their business that many people don’t realize, a few are: Automation, Clean Energy, Datacom, Enclosures, Lighting, Power Transmission, Safety, Wire & Cable, Engraving, Inventory Management, and Recycling & Repair Services. Each of these departments housed under Werner Electric staffs a team that focuses mainly on their subdivision, which not only allows the company to have trained professionals on each portion of the business but also very detail oriented, knowledgeable staff to assist with each.

Obtaining My Internship
Getting an internship can seem stressful, and especially when it is your first. Werner Electric is my first internship, but there wasn’t much stressful about the process of acquiring it. The thing I learned right away when I began interviewing for internships, is that you need to do research and make sure you are applying for internships that will be a good fit for you. In trying to find that perfect internship, I attended the career fairs and networking events. I also utilized Titan Jobs, which is where I actually found this Werner Internship. They were doing on campus interviews and the description seemed perfect, so I signed up and started preparing.

My interview was with my now current Marketing Manager, and Marketing Event Coordinator. Although interviews aren’t fun for anyone, I felt extremely confident going into mine because I had prepared and had questions ready to ask. Spending time online researching the company and their history as well as what they do, really set me apart from all the other people they interviewed. On top of preparedness, I honestly feel that my confidence is one main reason I got my internship. My manager told me that I seemed prepared and he was impressed. Being prepared can turn into confidence if you are nervous and unsure about what to say.

What I Do
Being an intern at a company that has so much going on has definitely kept me busy, in a good way! My main tasks include: helping to coordinate events, setting up and maintaining promos, and conducting research on various topics. I also do a lot of other smaller things, such as data entry, social media updates, populating spreadsheets, and communicating with account managers to help ensure their customers are happy.

Every task that I do at my internship, no matter how small, has helped me learn on a such a different level than just sitting in a classroom. I’m able to sit in on meetings and voice my opinions and ideas and actually have them heard. It is such a great feeling when I can take all the knowledge I’ve learned in the classroom and apply it to my real job. I’ve learned that you can never ask too many questions, as well as you can never be too curious. It’s that drive that can get you noticed and really kick start your professional career.

Closing
I am extremely grateful for the opportunity I have been given at Werner. I joined their team on a milestone year, because they just recently celebrated their 65th anniversary. Coming into such a great business environment has readied me for my future career in so many ways. I look forward to finishing out my internship and utilizing the tools and knowledge they give to me after I graduate.

Nicole Wunderlin, Sales Management Trainee Intern, Enterprise Rent-A-Car

IntroductionNicole Wunderlin

The past 7 months I have interned with Enterprise Rent-A-Car. I first started at the largest branch in the area, Appleton, but now work at the Fond du Lac location. My supervisor is Steve Poser, the Branch Manager. Our location holds around 100 vehicles.

Work/Projects 

My main duties at the office are to up-sell our products and help manage our fleet. I use a lot of the organizational skills I have gained from the coursework I do. I have not taken my sales class yet, but taking different marketing classes I have been able to relate to my customers. In Consumer Behavior I have learned what drives customers. I am able to reflect back on those lessons when working with my customers and understanding their needs.

Learning

Enterprise has been a major stepping stone in my newly established career. I learned a lot about the sales process, customer service, and managing an office. When I first started the position back in May, the only experience I had was working at Victoria’s Secret. Through two weeks of classroom style training and countless role plays, I started to understand the sales process. At the beginning of this internship I wanted to increase sales, take on more responsibly, market to current and potential clients, and help increase our ESQi ranking. As I became more comfortable with my sales pitch and listened to how others present our products to customers, my sales greatly increased. When I was working in Appleton with 10 other people, I was number two in the office. Another goal I set for myself was to take on more responsibility. Recently, I have been working solo in the office. This means I open and close the office, plan the fleet, and make important decisions. It can be stressful working alone, but extremely rewarding. I know that I possess strong leadership and problem solving skills to manage the branch alone, with a coworker there to help wash vehicles. I am also in charge of the scheduling calendar. Every month I make sure all employees specified hours are correctly put on the calendar and made available for everyone to retrieve. Another goal of mine has been to get out and market to more current and potential clients. Whenever I go to one of our main clients to pick up a vehicle, I bring my business card in case I encounter someone I have not met yet. I also make sure to regularly call our clients to check up and see what we are excelling at and what we can do to improve. When we are targeting new clients, we bring flowers for the receptionists and introduce ourselves to a manager at the location. Bringing business cards is always super important. My last goal, and extremely vital to our office, is to increase our ESQi score. This is a rating of customers that are completely satisfied with our service. When I switched to the Fond du Lac location, our rating was not very high. This month it has jumped to corporate average, which is exactly what we want to see. I believe very strongly in great customer service. Our customers are the reason we exist and I am very passionate about treating them the right way. Overall, I have grown a lot throughout my time in this position. I can successfully sell a product, solve a customer’s dilemma, and even run the office alone.

Future Plans

Enterprise has taught me a lot about sales, customer service, and managing an office. Before I started this internship I was not sure which emphasis I would want with my Marketing degree. Shortly into the position, I realized my passion for sales and  I will be receiving the sales emphasis next semester. The experience I gained in this position has helped me receive an inside sales position with Hewlett Packard Enterprise in Texas.  I look forward to my continued growth in sales.

Preparation/ Recommendations

There are several ways the College of Business set me up for success with this internship. Before the interview process I knew how to prepare and write a resume. I was also prepared for the questions and how I should answer, from my experience with mock interviews that were a requirement in BUS 284.  I have not taken my sales classes yet, but I can imagine that they would have set me up for success with this internship. Although there is a lot we learn in the College of Business, there could be more valuable information given to us to better prepare us. We are taught how to prepare to get an internship in BUS 284. After that I feel we do not learn valuable information to help us when considering jobs after graduation. Another course just for these purposes may not be necessary, but more focus on it in other required classes would be helpful. Overall, I feel that I have been set up for success thanks to the College of Business and their dedication towards their students.