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MARKET 473

MARKET 473Marketing Strategy3 credits
Prerequisites: Admt to COBA, Business 371 and six additional credits in Marketing courses from the following: Marketing 372, 373, 374, 375, 376, 377, 379, 418, 463, 475, 476, 477, 478, 479.
This course focuses on development, implementation, and control of market-based strategies needed to attain and sustain an organization's competitive advantage for the objective of achieving long-run organizational goals. Instructional methods may include case studies, decision making simulations and development of a marketing plan. Prerequisites: Admission to College of Business, Business 371 and six additional credits in Marketing courses from the following: Marketing 372, 373, 374, 375, 376, 377, 379, 418, 463, 475, 476, 477, 478, 479. These prerequisites cannot be taken concurrently with 473. All other students can take up to 21 credits of 300 and 400 level College of Business department courses, provided they have completed 60 credits with a combined GPA of 2.5.
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