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MARKET 377

MARKET 377Consumer Behavior3 credits
Admission to the College of Business and Business 371 and 389. All other students can take up to 21 credits of 300/400 level College of Business department courses, provided they have completed 60 credits with a combined GPA of 2.5.
Factors that influence purchasing are explored. Consumers are analyzed in terms of how they form perceptions of brands, and how they use these perceptions to make purchase decisions within the problem solving process. Marketing variables are considered in terms of how they affect the consumer's perceptions and decisions. Related topics include post purchase satisfaction and brand loyalty. Prerequisites: Business 371 and Business 389. Business majors who have been admitted to the COB. All other students can take up to 21 credits of 300 and 400 level College of Business department courses, provided they have completed 60 credits with a combined GPA of 2.5.
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