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MARKET 376

MARKET 376Integrated Marketing Communication3 credits
Admission to College of Business, and Bus 371. All other students can take up to 21 credits of 300 and 400 level College of Business department courses, provided they have completed 60 credits with a combined GPA of 2.5.
This course provides a managerial examination of the role of communication within the marketing mix. Specifically we discuss one-way communications such as advertising, sponsorship and product promotion together with the role of two-way communications using the internet and social media. Course topics include setting communication objectives, designing and executing a message strategy, using media, and developing an integrated marketing communication strategy design to connect with and motivate the consumer toward an intended action or belief. Prerequisites: Business 371. Business majors who have been admitted to the COB. All other students can take up to 21 credits of 300 and 400 level College of Business department courses, provided they have completed 60 credits with a combined GPA of 2.5.
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