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MARKET 375

MARKET 375Global Marketing3 credits
Admission to College of Business, and Bus 371. All other students can take up to 21 credits of 300 and 400 level College of Business department courses, provided they have completed 60 credits with a combined GPA of 2.5.
This course examines the challenges and opportunities of entering and operating effectively in the global markets. It analyzes the cultural and economic variables in the global market and their impact on the global marketing decisions such as global entry modes, target markets, marketing objectives, product development, brand strategy, pricing strategy, marketing channels, the network of global supplies and communications strategy. Prerequisites: Business 371. Business majors who have been admitted to the COB. All other students can take up to 21 credits of 300 and 400 level College of Business department courses, provided they have completed 60 credits with a combined GPA of 2.5.
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