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MARKET 374

MARKET 374Marketing Research3 credits
Bus 371 with a grade of C+ or better and Bus 389 with a grade of C or better. Admitted to the COB. All other students can take up to 21 credits of 300/400 level COB dept courses, provided they have completed 60 credits with a combined GPA of 2.5.
A study of scientific procedures applicable to marketing research. Methodological considerations include: defining the problem, determining the research design, collecting data, tabulating and analyzing data, and preparing reports. Prerequisites: Business 371 with a grade of C+ or better and Business 389 with a grade of C or better. Business majors who have been admitted to the COB. All other students can take up to 21 credits of 300 and 400 level College of Business department courses, provided they have completed 60 credits with a combined GPA of 2.5.
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