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MARKET 372

MARKET 372Retail Management3 credits
Admission to College of Business, and Bus 371. All other students can take up to 21 credits of 300 and 400 level College of Business department courses, provided they have completed 60 credits with a combined GPA of 2.5.
A managerial study relating the marketing concept to the retailing process. Topics include store location, the organizational structure, merchandise planning and control, pricing, sales promotion, customer services, and expense control. Prerequisites: Business 371. Business majors who have been admitted to the COB. All other students can take up to 21 credits of 300 and 400 level College of Business department courses, provided they have completed 60 credits with a combined GPA of 2.5.
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