Skip to content. | Skip to navigation

Personal tools
You are here: Home / Small Business Development Center / Success Stories / Green 3 Apparel

button-01.png button-02.png button-03.png

Green 3 Apparel

green 3


Today Green 3 sells its unique clothing online, in a number of catalogs and at about 1,000 specialty stores throughout the United States. Sandy Martin started Green 3 in 2005. Her husband, Jim Martin, a former OshKosh B'Gosh employee, joined the company one year later. Green 3 apparel uses only sustainable fibers and recycled or reclaimed materials, and the unique environmentally focused fashions are American made, something rare in the apparel industry.

When the Martins needed help advancing their small business, they turned to the UW-Oshkosh Small Business Development Center (SBDC). Business counselor Phil Florek worked with the Martins to create an updated business plan and introduced them to a network of resources devoted to assisting Wisconsin small businesses. "We worked closely with Phil Florek, Phil is an encyclopedia of business knowledge," says Jim Martin. "To have access to someone like that for guidance and as a mentor is incredibly invaluable for us." Martin adds, "If we have a question about anything - about the university, the banking community, small business development - Phil and the SBDC office have the proper contacts and can steer us in the right direction.

"Continued growth, ten full-time and up to 12 part-time employees go to work at Green 3's facility in Oshkosh, a location that Martin says garners media interest. "Oshkosh is known worldwide for high-quality USA-made apparel," says Martin. "Eight of our team are ex-Oshkosh B'Gosh workers. We have technical designers, graphic artists, pattern makers and sewers, who all have really highly developed skills in the apparel industry, because they were here working for B'Gosh. "Last year the Martins moved the business to a new facility on State Road 44 in Oshkosh that included a 1000-square foot storefront. It seized the opportunity to expose its brand further with storefront sales. Though 99% of the current business is wholesale, the Martins hope to continue growth on all fronts. "There is a lot of low hanging fruit for us on the wholesale side," says Jim Martin. "And then strategically our plans are to grow the retail business, our store and our e-commerce." Check out the unique Green 3 apparel designs at .

Sandy & Jim Martin
Green 3