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Majors

Marketing

IT'S MORE THAN A MAJOR ... IT'S YOUR FUTURE.


Marketing helps organizations build customer relationships and achieve their goals by understanding customer needs, researching the potential market and developing solutions to meet those needs.

Specific aspects of marketing include developing new products and services, determining how they should be priced, and creating effective communication that drives customer awareness and interest. 

Marketing graduates enjoy careers in a variety of engaging jobs with outstanding advancement opportunities in diverse areas, including:

  • Product Management: Develop new and manage existing product lines.
  • Advertising and Digital Marketing: Create communications to promote products and services. 
  • Marketing Research: Gather, analyze and interpret information about markets and customers.
  • Sales: Involves identifying customers who have a need for a solution and working through the buying process in a way that encourages a sale.
  • Retail: Plan the merchandise and manage the store. 

 

Marketing Curriculum Information

Planning Sheet and Sample Plan

Supply Chain Management

  • APICS chapter received 17th platinum award; more than any school in the nation
  • 1st program in the nation to require Environmental Management as part of the major
  • Sustainability is a cornerstone of the major and will prepare our student to face the difficult resource decisions in the next 20 years

Supply Chain Management (SCM) incorporates the approaches utilized to efficiently integrate suppliers, producers and distributors so that products and/or services are delivered at the right time, to the right place, in the right quantity, in the right quality, at the right cost in a sustainable manner. It is also the fastest growing major in the College. Employment opportunities are outstanding and starting salaries are among the highest in the College of Business.

The major requires a level of detail, problem solving, technology utilization and quantitative methods to help solve logistics problems such as how much inventory should I have, what should be produced this week, and where is the best location for my warehouse? SCM also requires a heavy dose of common sense laced with the ability to look long-term into issues such as environmental sustainability, human resource development, lean processes and strategic planning. Our graduates must have excellent communications skills, as they will be working with both the CEO and front-line workers.

The SCM curriculum at UW Oshkosh incorporates a series of courses designed to make the student business-ready. We have the traditional courses in analytical planning and operations management. In addition, we have cutting-edge courses in environmental management, strategy and supply chain management. SCM students will all complete an internship at a regional firm, and will complete a consulting-type project for select firms where they will address a specific business need. Our students graduate with a unique exposure to the nuts and bolts of operations, combined with a strategic perspective which enables them to qualify for a variety of jobs at graduation.

Career Opportunities

  • Operations research
  • Management science analyst
  • Product manager
  • Production supervisor
  • Purchasing agent
  • Production planner
  • Plant manager
  • Quality control officer

Supply Chain Management Curriculum Information

Planning Sheet and Sample Plan