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Course Descriptions and Syllabi

Professional MBA Foundation (Level I) Courses

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 PMBA Foundation (Level I)  courses
BUS 700 Foundations of Accounting - 3 credits (classroom); 2+1 credits (online)

An in-depth exposure to the principles of financial accounting and the preparation, interpretation and analysis of general purpose financial statements for parties external to the organization. Topics such as cost accounting, activity-based costing, pricing, break-even and decision analysis and budgeting and control are also covered. Syllabus

BUS 712 Foundations of Statistics - 3 credits  (classroom); 2 credits (online)

An accelerated exposure to the fundamental statistical techniques essential to management decision-making, including probability, frequency distributions, dispersion, inference, estimation, confidence intervals and hypothesis testing in both a classical and Bayesian context. Syllabus

BUS 730 Finance Foundations - 1.5 credits (classroom); 2 credits (online)  [Prereq: BUS 700]

A study of the principles of finance and their applications to the financial decision-making of the firm. Emphasis is on the financial objectives of the firm, the allocation of funds within the firm, projecting the firm's funds requirements and the sources of funds. Syllabus

BUS 740 Foundations of Production Management 1.5 credits (classroom); 2 credits (online) 

Introduction to principles of production in manufacturing and service activities including facility location, process and project planning and control, sequencing and scheduling, quality control and work measurement. Syllabus

BUS 750 Organizational Foundations - 1.5 credits (classroom); 2 credits (online) 

Introduction to important ideas in managing organizations. Topics to be covered include: motivation, perception, attitudes, group dynamics, organization structure and development, organization culture and basic human resource management topics such as job analysis, performance appraisal and the legal environment. Syllabus

BUS 770 Foundations of Marketing 1.5 credits (classroom); 2 credits (online) 

Marketing concepts are discussed such as segmentation, positioning and branding. The course then focuses on using concepts and market information to make decisions about the ‘Marketing Mix’, meaning the products and services a company offers, and how they are priced, promoted and distributed to customers. The course entails several brief hands-on assignments including an experiential purchase assessment, two short cases and a project. Syllabus

ECON 704 Basic Economic Theory  - 3 credits (classroom); 1+1 credits (online)

An intense theoretical analysis of the market economy for graduate students. The course is composed of two segments: microeconomics of the market system, consumer theory, theory of the firm, market structure and distribution theory; and macroeconomics of national income accounts, business cycles, monetary and fiscal policy and international trade. Syllabus

 

Professional MBA Degree (Level II) Core Courses 

To enroll in any  PMBA  degree (Level II) courses students must be admitted to either program and all Foundation (Level I) courses completed.
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 PMBA degree  courses
BUS 731 Financial Management - 3 credits 

A financial approach to business management with an emphasis on decision-making within the firm. The course examines the financial theory and techniques of analysis underlying the management of assets and financing a business unit. Syllabus

BUS 741 Operations & Process Management - 3 credits  

The operations (production) function of organizations is studied for both manufacturing and non-manufacturing systems (services). The primary focus is on the management of processes used to provide quality goods and services. Topics include the following: operations planning and scheduling; supply chain management; determining and classifying core processes; managing processes; material requirements planning (MPR) and Enterprise Resource Planning (ERP); forecasting; inventory management; just-in-time (JIT); project management; product, service and process design; quality improvement; manufacturing strategies; and location decisions. Syllabus

BUS 752 Cost Management - 3 credits  

Emphasis is on accounting as a tool of management by examining the information needed for planning and controlling and investigating the manner by which accounting can provide such information. Syllabus

BUS 754 Information Systems in Organizations - 3 credits  

In this course, we will explore the intersection of business and information systems - how are business decisions and strategies influenced by our increasingly digital and interconnected world? How do new and emerging technologies influence the competitive landscapes in various industries? The course has two objectives: first, to understand the relationship between information technology and business strategy and second, to understand effective management of the IT function within the organization. Prereq: All foundation courses or equivalent and BUS 710. Syllabus

BUS 761 Human Resources Management - 3 credits

This course is designed to provide non-human resources managers with the skills necessary to successfully manage human resources.  The course recognizes the growing need for managers, supervisors, team leaders and the typical employee to understand the core competencies of human resources. The course emphasizes the relationship between human resources strategy and business strategy with a focus on the role human resources management plays in supporting the implementation of business objectives. Syllabus

BUS 771 Marketing Strategy - 3 credits

Integrated approach to planning and implementing marketing strategies and tactics. Emphasis is on use of marketing information systems, modeling and quantitative techniques in the identification and exploitation of environmental opportunities and on formulation of strategies in product development, physical distribution and channel management, marketing communication and pricing. Syllabus

BUS 788 Personal and Professional Development - 1.5 credits 

This course helps students identify their own personal and professional goals, develop strategies to achieve them and encourage others they work with to do likewise. Topics covered in this course include developing self-awareness, determining values and priorities, career management and developing skill in coaching and mentoring. The course is conducted in such a way that students are expected to be co-coaches and co-mentors for each other. To help students gain the familiarity with each other necessary to play these roles, the class includes a day-long retreat where students work through a variety of problem-solving exercises in a relaxed, non-classroom setting. A primary outcome of this course is a personal development plan that students can use to pursue their professional goals during and after their time in the MBA program. This course has a required full day retreat. Syllabus

BUS 790 Organizational Leadership and Change - 1.5 credits 

This course explores leadership and change within organizational settings. Concepts, theories, skills and applications are addressed in the areas of leadership, motivation, types of change and the process of change. Leadership and change management are applied in diagnosing and solving problems related to change at all levels (individual, team and organization). Organizational features such as strategy, structure, processes, technology and culture are treated as targets of change and as contingency factors for other types of change. Syllabus

BUS 792 International Business - 1.5 credits  

This course will analyze the increasing impact international business has on our domestic well-being and stress the significant rewards which can accrue from the penetration of international markets. Both the challenges and risks of international business activities will be discussed. The student will be provided with both the conceptual and analytical tools to better capitalize on opportunities and avoid the pitfalls encountered in the international arena. Syllabus

BUS 793 Business Environments: Law, Regulations and Ethics - 1.5 credits 

This course involves a study of public laws, government regulations and the influence of ethics on business. A course objective is  to prepare students to recognize problem areas and engage in legal and ethical analysis to manage risk. The course generally examines business ethics and social responsibility, dispute resolution, duties and liabilities of managers and their organizations to their stakeholders, administrative law, securities regulation, antitrust law, employment and diversity regulation, environmental regulation, product liability, consumer protection and the regulation of international trade. Syllabus

BUS 794 Strategic Management - 3 credits (Prereq: must be taken in the last nine credits of the MBA Program and all Functional Core and Management Core courses completed)

This course is intended to be a capstone experience which provides students the opportunity to apply the concepts and techniques they have learned throughout the MBA program. It is also intended to expose students to new thinking on strategy and special contexts for strategic choice and implementation. There will be a heavy emphasis on experiential activities. The need to effectively integrate material from a variety of courses will be critical to success in this course. Syllabus

 

Professional MBA Elective Courses 

To enroll in any PMBA elective courses students must be admitted to either program and all Foundation (Level I) courses completed.
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 PMBA  elective  courses
BUS 622 Business Law II - 3 credits 

This course primarily involves an in-depth study of commercial paper (e.g., promissory notes and checks), agency law, general and limited partnerships, corporate law, secured transactions, bankruptcy and accountant's legal liability.  Articles III, IV and IX of the Uniform Commercial Code are applied in this course.  Secondarily, this course covers some government regulation of business areas and international law.

BUS 694 International Business Study Tour -  1.5 - 3 credits (repeatable to a maximum of six credits) [Prereq: full standing admission, completion of all foundation courses and consent of instructor]

Requirements for study tours include: (1) travel to various countries directed by business faculty members to provide students direct contact with economic and business issues in other societies; (2) reading background material; (3) attendance at classes; (4) participating in field lectures; (5) writing a report and/ or other assignments. For graduate credit, an additional research assignment, paper or project is also required.

BUS 709 Topics in Accounting - 3 credits

Current Topics in Accounting will cover a set of selected current and relevant topics that are either not covered or not covered in depth in regular courses, but are of interest to graduate business students. This course may be repeated as different topics will be covered in different terms. Topics are listed below:

  • 709 Topic: Tax Impact of Business Decisions - 1.5 credits
    This course introduces the student to an overall framework for evaluating the impact taxes have on business decisions. While the course concentrates on the impact of federal income taxes, the concepts are general and can apply to a variety of taxing jurisdictions.  Eligible for the finance emphasis. Syllabus available upon request by email: 
BUS 732 - Investment Analysis & Portfolio Management  - 2-3 credits (Prereq: BUS 731 or equivalent)

Emphasis is on accounting as a tool of management by examining the information needed for planning and controlling and investigating the manner by which accounting can provide such information. Required for the finance emphasis. [The two-credit online section of Bus 732 cannot count toward the finance emphasis.]  Syllabus

BUS 733 Money and Capital Markets - 3 credits

Identification and analysis of principal suppliers and users of funds in financial markets. Topics include domestic and international market structure, intermediary functions of institutions and the impact of monetary and fiscal policies. Required for the finance emphasis. Syllabus

BUS 734 International Financial Management & Investments - 1.5 credits

A financial approach to international business management with emphasis on decision-making within the multinational firm. The course covers the international financial theory, techniques, markets that underlie the management of investing and financing of an international business unit. Eligible for the finance and international business emphases. Syllabus

BUS 735 Current Topics in Finance - 1-3 credits 

Current Topics in Finance will cover a set of selected current and relevant topics that are either not covered or not covered in-depth in regular courses but are of interest to graduate business students. This course may be repeated because different topics will be covered in different semesters. Topics are listed below:

  • 735 Topic: Risk Management  - 1.5 credits
    This course is an introduction to the fastest-growing areas in finance: derivative securities. As such, this course is divided into futures, options, swaps, exotic options and financial engineering. Emphasis will be placed on equity instruments although short- and long-term interest bearing instruments will also be discussed. There will be group projects involving trading. The goal is to provide the student with a working knowledge of the basic types of derivatives and their uses, review the basic trading strategies and finally, to expose the student to some of the exotic derivatives that exist. Eligible for finance emphasis. Syllabus available upon request by email: 
  • 735 Topics: Financial Statement Analysis  - 2 credits 
    This course is an analysis and interpretation of financial statements. Skills taught include: how to interpret financial statements, analyze cash flows, evaluate earnings quality, uncover hidden assets and liabilities and forecasting financial statements. Eligible for finance emphasis. Syllabus available upon request by email: 
  • 735 Topic: Incorporation of Exchange Rates in Strategic Decision-making - 1.5 credits
    Students will acquire competency with the terminology, strategies and practices needed to interact with confidence in business settings that require working within the global currency market.  Eligible for the finance and international business emphases. Syllabus available upon request by email: 
  • 735 Topic: Mutual Fund Investing - 1 credit
    The course will introduce mutual funds including organizational structure, categories of mutual funds, fund characteristics and fees.  Criteria for selecting mutual funds and criteria for selecting categories of mutual funds will be discussed.  Asset allocation models will be reviewed and employed to develop investment portfolios composed of multiple mutual funds consistent with demographic characteristics of the investor.  Assessment of mutual fund and portfolio performance will be presented. Eligible for finance emphasis. Syllabus

BUS 758 Project Management - 1.5 credits

The course examines project management from a theoretical/ practitioner perspective. The course will be organized along four major phases of the project management process: 1) Project Selection and Definition; 2) Project Planning; 3) Project Execution and Control and 4) Project Closing. Students will examine key outcomes, documents and techniques available for successfully managing the challenges of each phase. Specific topics covered will include: project selection and scope definition, work breakdown structures and statements of work, project scheduling, project team selection and development and strengths and weaknesses of various project management tools. Required for the project management emphasis and eligible for the marketing emphasis if paper is marketing focused. Syllabus

BUS 759 Advanced Topics in Project Management  - 1.5 credits  (Prereq: BUS 758)

This course is oriented toward the more experienced project manager and/ or those who supervise project managers. The focus of the course will be to address current topics in the field of project management and assess whether or not and how they should be addressed in organizations. Course topics will vary depending on currency of and level of interest in the topic and may include: 1) Critical Chain Project Management; 2) The role of a project office and how to develop one in your organization or 3) Capturing knowledge from individual projects for use throughout the organization. Required for the project management emphasis and eligible for the marketing emphasis if paper is marketing focused. Syllabus available on request from the MBA office: 

BUS 760 Project Execution and Control - 1.5 credits  (Prereq: BUS 758)

The primary focus of this course is  to identify and manage challenges commonly seen during projects after the project baseline has been approved. The course also covers the topics within the Project Management Body of Knowledge (PMBOK) not addressed in BUS 758. Some of the topics covered include project risk management, project cost management, project communications management, vendor management, project quality management, project change management and project termination. Since there is now a 35-hour professional education requirement before you can sit for the Project Management Professional (PMP) certification exam, this course is particularly recommended for those who have completed BUS 758 and are interested in pursuing the Project Management Institute's PMP certification. Required for the project management emphasis. Syllabus

BUS 762 Organizational Reward Systems  - 1.5-3 credits

This course covers topics related to the use of intrinsic and extrinsic rewards in organizations. Specific topics include: organizational reward systems, motivational theories, wage surveys, job evaluation, performance appraisal, merit pay, supplemental compensation, non-monetary compensation and safety. Designed for those individuals working, or planning on working, in human resource management or general management. Eligible for the human resource emphasis. Syllabus

BUS 763 Employee Relations - 1.5-3 credits

When it comes to the workplace, balancing the interests of employers and employees presents a significant societal challenge. What are the rights and responsibilities of these parties? How do they resolve workplace conflicts? What role should the government play in this relationship? This course addresses the relationship between employers and employees, sometimes called labor-management relations, industrial relations or employee relations. We will study the development of the employment relationship in the U.S., the legal framework and theories relevant to labor-management relations. Our focus is on both union and nonunion settings however special consideration of issues, terms and strategies of the unionized environment are discussed. From the 2011 protests in Madison to the 2013 Rana Plaza building collapse in Bangladesh, we will discuss how employee relations concepts relate to current events of the day. Eligible for the human resource emphasisSyllabus

BUS 765 Venture Management -  3 credits

Entrepreneurship is explored at individual and organizational levels. At the individual level, optics include starting a business, writing a business plan, conducting an entrepreneurial self-assessment and exploring stages of new venture development. At the organizational level, topics include characteristics of entrepreneurial organizations, development of a corporate culture supporting creation of new products and services and mechanisms for changing the corporate culture. Eligible for the project management emphasis.

BUS 766 Project Portfolio Management - 1.5 credits  (Prereq: BUS 758)

This course focuses on managing a multi-project environment at both the strategic and tactical levels. Strategic-level multi-project management includes issues such as project selection/ prioritization, project portfolio management, resource allocation and project sequencing. Tactical-level multi-project management includes issues associated with the individual project manager and their efforts to manage multiple projects via time management, schedule and resource integration and project prioritization. Because of the management-level orientation of the course, the final week of the class will be devoted to educating/ selling senior managers on the value and benefits of project management tools and methodologies for their organization. Required for the project management emphasis. Syllabus

BUS 767 Advanced Human Resources Topics - 1-3 credits  (Prereq: BUS 761 for some courses, if required it will be noted on the appropriate semester course detail page)

This course covers special topics in human resources management and is intended for students already in, or preparing for, positions in the human resources management profession. Topics to be addressed include, but are not limited to: employee relations in non-union and unionized organizations, the strategic role of human resources management as a competitive asset and the role of the human resources department in setting and implementing strategy, impact of teams on human resources management, need for and use of human resources information systems. Other topics which may be addressed include current legal developments, role of human resources professionals in safety management systems and role of human resources professionals in managing change. Eligible for human resource emphasis. Topics include: 

  • 767 Topic: Current Topics in Employee Relations  - 1.5 credits
    This course explores the implications of the Obama administration for human resource management with particular focus on the employee relations arena. Beginning with a review of key problems and concerns in employee relations/ human resources, we will consider proposed legislative changes addressing these issues. Examples of the topics that will be discussed are: a possible ban on employer-required arbitration agreements, changes to the National Labor Relations Act that would facilitate union organizing and an extension on the statute of limitations for pay discrimination. BUS 761 and/ or prior experience in HR will be helpful in taking this course but is not required. Syllabus available upon request by email: 
  • 767 Topic: Employee Training and Development - 2 credits  This course focuses on: (1) Human resource development's role in maintaining an organization's competitive position, (2) Identification of training needs, (3) Transferring training to the workplace, (4) Training assessment. Eligible for the human resource emphasis. Syllabus available upon request by email: 

BUS 769 Seminar in Management Topics - 1-3 credits

This seminar will cover contemporary problems, philosophies and techniques in the field. This seminar will provide an opportunity to study in-depth issues and developments of particular concern to students, faculty and the business community. Some of the topics include:

  • 769 Topic: Business Process Simulation  - 2 credits
    Computer simulation is a very powerful, yet very flexible modeling tool. This course will establish basic proficiency in simulation model development, verification, validation and analysis. Proper statistical analysis and interpretation of simulation results will be emphasized. Special attention will be placed on the simulation of manufacturing systems and service delivery systems. Syllabus available upon request by email: 
  • 769 Topic: Business in East Asia - 1.5 credits 
    This course provides perspective on businesses in Japan, South Korea and China by looking at the historical backgrounds of each market and examining how those backgrounds impact present economic and business relations. Students focus on understanding each country's business practices and learn strategies to build successful East Asian partnerships and succeed in businesses in East Asia. Eligible for the international business emphasis and for marketing emphasis if project/ paper is marketing related. Syllabus available upon request by email: 
  • 769 Topic: Business and Ethics - 1.5 credits 
    Does a company have any obligation to help solve social problems such as poverty, pollution and urban decay? What ethical responsibilities should a multinational corporation assume in foreign countries? What obligation does a manufacturer have to the consumer with respect to product defects and safety? These are just a few of the issues that make the study of business ethics important and challenging. This course examines economic activity using ethics as a framework. Eligible for the project management, human resource, marketing and international business emphases. Syllabus available upon request by email: 
  • 769 Topic: Classic & Contemporary Literature in Business - 1.5 credits 
    This class takes the student on a reflective tour of a classic business book and three others that address contemporary business issues. The course is designed to be a discussion group similar to a book club, in which instructor and students critically review the authors’ comments in light of their experiences and other sources. The course will: 1) provide students exposure to the historical development of business practices in the United States, 2) allow students to cultivate critical and creative thinking skills through focused reflection, integration of ideas, projection of trends, lateral thinking and informal discussion and debate on current issues in business and 3) require students to think about the implications of the opinions of the authors and the class members on the topics covered in the readings. Syllabus available upon request by email: 
  • 769 Topic: Introduction to Financial Fraud  - 1.5 credits
    This course provides an introduction to fraud. Fraudulent financial reporting and misappropriation of assets are major problems for businesses of all sizes. Knowledge about how fraud is committed and how to spot the potential for fraud are valuable for managers at all levels. Syllabus available upon request by email: 
  • 769 Topic: The Role of the CEO: Conversations with CEOs - 1.5 credits
    What does it take to become a CEO, and what is life like in the role of the CEO in public and private organizations? This course helps students understand and appreciate the answers to these questions. The approach will be for students to do research about the role of the CEO and to have a series of interactive class discussions with CEOs from a range of organizations throughout Northeastern Wisconsin. Along with focusing on the leadership development of CEOs, the course will examine the actions, decision processes, philosophies, management styles, powers and value systems of the selected leaders. Further, the course will take a look at how the CEOs work to build corporate cultures, grow their organizations and deal with crisis situations. Students will be required to develop and present self-development plans focused on achieving specific leadership roles. Syllabus available upon request by email: 
  • 769 Topic: Corporate Venturing  - 1.5 credits
    This course examines how organizations effectively create new businesses and foster innovation. It focuses on the process through which organizations turn a good idea into a viable business. Students will learn how to encourage entrepreneurship, identify opportunities, locate potential new business within the firm, select the right managers and set up planning processes. Eligible for the project management emphasis and eligible for marketing emphasis if project/paper is marketing related. Syllabus available on request by email: 
  • 769 Topic: Decision Analysis - 2 credits  
    Managers need to make hard decisions where the problem is complex and/ or involves some risk. This course is about the theory of decision-making under such conditions. Students will learn decision analysis techniques such as structuring a problem, use of decision trees and influence diagrams, application of utility theory, analysis of multi-attribute decision problems and simulation. The special purpose software included with the textbook will be used to solve CALCULATION-INTENSIVE problems. To be successful in this course, students must have basic proficiency with Microsoft Excel, as well as competency in the fundamentals of college algebra, finance and statistics. Eligible for the project management and marketing emphases if paper is marketing focused. Syllabus available on request by email: 
  • 769 Topic: E-Business Fundamentals for Managers  - 1.5 credits 
    This course provides an overview of the fast-growing Internet-based economy and the important role of electronic business in modern corporations. It poses the question, from the point of view of a manager, "How may e-business contribute to the operational, tactical and strategic goals of an organization?" Topics covered in this course include developing e-business ideas, exploring e-business models, formulating e-business plans, building organizational e-business infrastructure and utilizing e-business tools. Examples of innovative real-life e-business implementations will be used to illustrate these concepts. Eligible for the MIS and marketing emphases. Syllabus available upon request by email: 
  • 769 Topic: E-Business Website Development - 1.5 credits
    This course examines the design factors and development process of an effective e-business website from a practical viewpoint. It is built on a web-mediated communication model, e-business websites are viewed as tools to facilitate intra-organizational communication (e.g. knowledge management networks), inter-organizational cooperation (e.g. supply chain management) and extra-organizational relationship (e.g. customer relationship management and marketing). To provide a more realistic understanding of the concepts, students will have the opportunity to learn basic skills in developing a simple e-business website. Eligible for the MIS and marketing emphases. Syllabus available upon request by email: 
  • 769 Topic: Enterprise Resource Planning I (ERP) - 1.5 credits
    ERP implementations have been a significant business effort for the past ten years. This course describes the principal functions of ERP software and emphasizes the business impacts of such systems, especially the supply-chain and customer effects. Topics include the history of enterprise systems, their connection to business process re-engineering, their technology requirements, system implementation alternatives and the multiple security requirements involved with enterprise systems. Eligible for the project management and MIS emphases. Syllabus available on request by email: 
  • 769 Topic: Financially Troubled Firms - 1.5 credits
    This course provides students with information to help them either manage a financially troubled firm or to interact with such a firm as a buyer, supplier or lender. Students will be exposed to the various issues and perspectives facing financially troubled firms through a combination of speakers, group discussions and case studies. Each class will feature a different perspective on financially troubled firms and guest speakers with expertise in these areas: financial institutions, bankruptcy judge, turnaround experts, debtor/ creditor attorneys, personnel issues and reengineering opportunities. Eligible for the finance emphasis. Syllabus available on request by email: 
  • 769 Topic: Fundamental Methods of Forecasting - 1 credit
    The ability to forecast data, which becomes available at regular intervals, is very important in the business environment. With the power of modern computers it is possible to carry out effective short-term (one or two periods ahead) forecasts using methods studied in the context of a short course. The course will be heavily weighted toward applied work rather than the mathematical theory behind the methods. Students will have a portfolio of forecasts at the end of the course to demonstrate competence. Syllabus available upon request by email: 
  • 769 Topic: Fundamentals of Health Information Technology Management - 2 credits
    This course provides an introduction to the dynamic world of management of information technology in health care. A description of information processing, the content and evolution of healthcare information systems and the current and future methodologies being employed to acquire and manage information are discussed. Eligible for the MIS emphasis. Syllabus available upon request by email: 
  • 769 Topic: Health Care Finance and Economics - 2 credits
    Health care requires individuals in leadership roles who understand how to effectively manage the financial performance of an organization. They need to recognize both the economic factors that influence decisions and the financial systems that drive performance. This course will help students understand how factors such as government intervention in health care, the organization of health insurance markets and health care reform influence financial decision making in the health care arena. Syllabus available upon request by email: 
  • 769 Topic: IS Security Policy Development  - 1.5 credits 
    This course focuses on procedure. Every business environment has its own set of security needs, and the aim of this course is to make the manager aware of the security exposures in their environment. Appropriate policy development should follow, and the course should make it clear how to proceed with gaining funding for the development. We cover the organization and planning of the policy development and look at the important issues associated with the implementation of the policies. The course takes a special look at planning for the continuation of the business in the face of catastrophic events. Eligible for the MIS emphasis. Syllabus available upon request by email: 
  • 769 Topic: Introduction to Assurance Services - 1 credit
    Assurance services pervade the business world. They add credibility and reliability to information used in a broad set of decisions. This course helps students identify situations in which assurance services are necessary, evaluate different types of assurance services and assess the quality of assurance services companies and investment funds provide. Syllabus available upon request by email: 
  • 769 Topic: Managing Technology in Turbulent Times  - 2 credits
    The intent of this course is to show the synergy that exists between the introduction of technologies into an organization and the shift in management strategy and decision-making that is essential to receive full value from the technology investment. While MIS management is generally responsible for the technology acquisition and operating decisions, functional management needs to understand the application, impact and value of the various technologies to their operating units. The course will include exercises that look at financial, organizational, personnel and marketplace issues. Eligible for the MIS and project management emphases. Syllabus available upon request by email: 
  • 769 Topic: Selling Ideas at Work - 1.5 credits
    This course provides students with an understanding of how business people make decisions. It teaches students to utilize developed skills (listening, nonverbals, adapting, planning, presenting, responding to objections, obtaining commitment and follow through) to sell ideas at work to both individuals and to groups. Eligible for marketing emphasis if project/ paper is marketing related. Syllabus available upon request by email: 
  • 769 Topic: Six Sigma- 1.5 credits
    In today's business world, Lean Six Sigma (LSS) focuses on actions driven by motivated teams producing measurable bottom line savings. The students will learn how to use LSS and aim it at bringing people together, focusing their abilities and driving out waste while driving in quality.
    1) The students will see how LSS does this by focusing on Lean projects aimed at a vastly improved organization of processes throughout all levels of their prospective organization. Once reorganized to a more profitable structure, each of their businesses would follow up with a strong implementation of Six Sigma tools used to drive out variation in each process by bringing it to an optimal performance level that even the operational experts never thought possible.
    2) In short, each student will gain a thorough understanding of the LSS concepts and tools need to lead and/ or participate in a business that has or desires a Lean Six Sigma foundation. Eligible for the project management emphasisSyllabus
  • 769 Topic: Work-Family Issues in Contemporary Times - 1 credit
    This course will critically examine and analyze issues of work and family life from both employee and employer perspectives. Eligible for the human resource emphasis. Syllabus available upon request by email: 
  • 769 Topic: Managing Stress in the Workplace - 1 credit
    The purpose of this course is to help students develop skills needed to reduce stress in the workplace. The course focuses on the real causes of stress (environmental factors) rather than approaches that target individual employees. Students will learn how to identify stressors in the workplace environment and how to work with associates to deal with them in a way that benefits everyone.
  • 769 Topic: Communicating for Success - 1 credit
    The purpose of this course is to enhance students' workplace communication skills. Students and their organizations will benefit as students apply practical strategies to writing effective routine, negative-news and persuasive messages for nearly any audience.  Written communication is the focus of this course, but best practices for listening and audience analysis will also be discussed.
  • 769 Topic: Sustainability and Organizational Management - 1.5 credits
    This course is designed to introduce students to the interrelationship between business and the natural environment; specifically, it examines the impact of the environment on business and the consequences of daily and long term business decisions on the environment. This is a hands-on course in which you will be required to do much introspection, reading and group discussion. Students will also conduct a major outside-project.
  • 769 Topic: Contract Law for Managers - 2 credits
    This course emphasizes using the law in ethical managerial decision-making. It examines contract law, sales law and law in e-commerce.
  • 769 Topic: Health Care Organization and Delivery - 2 credits
    This course provides a foundational understanding of our complex health system, from basic organization and management of the system to an exploration of the relationships between cost, quality and access in the context of system improvement and health care reform. Students will take a policy perspective as they explore influential factors on health care resource challenges such as paying for care, supplying an adequate workforce and application of technology to health care advances. They will also explore the various competing goals, priorities and perspectives of the many participants in the health care arena. We will consider perspectives across the care continuum, from prevention to end-of-life care. Eligible for the human resources emphasis.
  • 769 Topic: Health Care Human Resources & Organizations - 2 credits
    The guiding question for this course is: how can we maximize human resources to improve the quality of health care? A unique feature of this course is its emphasis on complex adaptive systems (CAS). Recognition of CAS principles is critically important for success in health care settings, as health systems fit the notion of complex systems very well. This is emphasized throughout the course, guiding students' thinking about change, motivation, teams and other concepts.
  • 769 Topic: Information System Security - 2 credits
    Today's manager must understand the issues, technologies and techniques for security and risk management. Students will discuss system vulnerabilities and mitigation strategies and will identify security-related personnel issues and training and education requirements. They will understand the legal and ethical issues surrounding security management and be able to develop and implement security procedures and processes. Eligible for the MIS emphasis.
  • 769 Topic: Social Entrepreneurship - 1.5 credits
    This graduate elective will introduce students to the concept and practice of social entrepreneurship and explore its importance in the fast changing economic, social, political and technological context. Social entrepreneurship is the process of founding ventures, both for profit and nonprofit whose missions focus on creating positive social change that provide solutions to social issues that have been identified in the community. Social enterprises and social entrepreneurs achieve this by adopting/ adapting their missions to create and sustain social value, identifying new opportunities and relentlessly pursue them to serve their mission, engaging in a continuous process of innovation, adapting and learning; all the while recognizing the triple bottom line (people, planet and profit) approach to accountability.

BUS 772 Marketing Analysis  - 3 credits

This course focuses on the role of the marketing information system in the recognition, investigation and analysis of marketing problems. It involves the application of quantitative methods with emphasis on advanced research design, the use of multivariate statistics for hypothesis testing of multiple variable relationships and computer analysis. Students are expected to design and implement a marketing research project. Eligible for the marketing emphasis.

BUS 773 International Marketing Management - 1.5 credits 

Emphasis on planning, organizing, coordinating and controlling functions of international/ multinational marketing management. Analysis and discussion of cultural, economic and structural variations worldwide provide opportunities for applying marketing principles. Eligible for the marketing and international business emphasesSyllabus

BUS 774 Seminar in Marketing Topics - 1-3 credits (Prereq: periodically BUS 771 or consent of instructor)

Current issues and developments will be discussed in-depth on a major topic in marketing. The focus will be on the theories and their managerial implications.

  • 774 Seminar: Regional Trade Agreements and Multinational Corporations - 1.5 credits

    This course introduces students to issues related to regional trade agreements, also commonly referred to as trading blocs, such as: the impetus to their formation, the degree to which parties equally benefit from their participation and the impact of these agreements on global trade. Special attention will be given to regional trade agreements in the Americas, Asia and Europe. Finally, this course will examine how regional trade agreements might affect Multinational Corporations (MNCs). Eligible for the marketing and international business emphases.  Syllabus available on request by email: 

  • 774 Seminar: Strategies and Tactics of Pricing-  2 credits
    This course presents a framework for evaluating pricing decisions. The framework is structured around marketing’s three Cs: customers, competitors and costs. From a customer perspective, the course examines issues such as economic value, price sensitivity, psychological biases, fairness and segmentation. From a competitive perspective, it examines price wars, cooperative and opportunistic pricing, price leadership and differentiation/ augmentation. From a cost perspective, it focuses on issues such as cost behavior, relevant costs and allocation issues. Pricing is examined in a variety of contexts, including business-to-business markets, consumer goods markets, services and nonprofit companies. Eligible for the marketing and international business emphases. Syllabus available upon request by email: 

  • 774 Seminar: International Marketing Research  - 1.5 credits

    Students will be exposed to both broad and specific issues related to international marketing research. The principles of international marketing research will be explained, and the practice of international marketing research will be illustrated with specific examples from different regions of the world. This course intends to provide students with the tools to assist them in making sound marketing decision in a global marketplace and the techniques to acquire information to base these decisions on.

  • 774 Seminar: New Product Design and Development - 1.5 credits

    This course will look at product development as a process, a pathway based on situation specific criteria as well as an overall strategy. The purpose of this course is to expose you to the dynamics of business and industry driven by technological innovation and to train students to think strategically about innovation and new product development and deployment. The course will be lecture-, case- and discussion-based. Like the industries we will study, the course will be fast-paced and every effort will be made to make the class both challenging and exciting. Regardless of your chosen career path you will likely be asked to solve problems based on developing a better idea, process or product. This course will enable you to meet that challenge. Eligible for project management emphasis. Syllabus

  • 774 Seminar: Promotion and Advertising  - 1.5 credits

    Today’s consumer is inundated with hundreds of advertisements each day. In order to cut through the clutter, marketers must present a strong, unified message to the consumer. Thus, this course will focus on:

    1. Utilizing multiple communication vehicles to create a single marketing message

    2. Understanding consumers for the purposes of segmentation and creating effectively targeted messages

    3. The intricacies of working with a ‘real world’ client and aiding them in the creation of a successful marketing campaign

    Through focusing on the above mentioned items, this class will attempt to reach the following goals:

    1. Students will be able to view advertising and promotional messages objectively, and be able to trouble-shoot where necessary

    2. Students will have a solid understanding of trends and technologies changing the way marketers are communicating with their customers

    3. Students will be able to build and successfully plan the delivery of an original marketing message

  • 774 Seminar: Apps in Marketing Engineering: Market Response Models and Analytics  - 2 credits
    In this course, students will develop a thorough understanding of market-response models and will learn to solve marketing problems by using spreadsheet-based models to organize and analyze data. The intended outcome of this analytical approach is to enable managers to identify appropriate marketing options and evaluate the costs and expected returns associated with each. The course is designed for students who have a basic understanding of marketing principles and previous exposure to spreadsheet programs. Eligible for the marketing emphasis.

BUS 777 Consumer Behavior - 1.5 credits

How do we make sense of consumer decision-making when there are many variables to consider? More specifically, how are we, as managers, to create a sound marketing plan given consumer diversity and decision-making? This class will help students understand how and why consumers behave as they do. Students will delve into their own attitudes, motivations and purchase behavior to derive insight. They will learn about the pervasive consumer behavior theories developed primarily in marketing and psychology. And, using this information, students will attempt to predict how consumers will respond to a variety of marketing activities. Eligible for the marketing emphasis.  Syllabus

BUS 796 Independent Study in Business Administration - 1-3 credits

Each registration to maximum accumulation of six credits. To provide advanced students with an opportunity for study in areas of special interest. Prerequisite: Completion of all Foundation courses, Full Standing and before registration a College of Business Graduate Independent Study Form must be filed with the MBA Program Office.

BUS 797 Internship - 1 credit

 for more information.

Contact us:

MBA Graduate Office

(920) 424-0186

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Nov 07
MBA Virtual Information Session
Nov 16
Managing Incentives in the Workplace
— UWO Appleton Executive Education Center
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MBA Information Session
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