SMP February Program - Beyond Big Data
Information comes at us from all angles, but mining through it all and translating info to insights to drive marketing is always the challenge, right? Recently “big data” has emerged as a more talked about factor that is contributing to decisions and strategy. For our next SMP program Jon Matthews, Director of Global Branding at Mercury Marine will discuss Beyond Big Data and how utilizing data from various areas is helping them in their branding. Come join SMP in this exciting program at UW-Oshkosh to network and learn more!
Date: Wednesday, February 20, 2012
Time: 4:30 networking, 5:30 program, 6:30 dinner
Location: The Reeve Union at UW-Oshkosh - Oshkosh, WI
The program will discuss how Mercury Marine has recently implemented a brand-led transformation. An important part of this transformation involves using a variety of "big data" from sales, social media and marketing. Jon will focus on how this data is collected, analyzed and used to initiate strategic initiatives within the organization.
*Please note, the registration for this program will be closing earlier
About our Speaker
A graduate of UW-Milwaukee, Jon turned a college internship at Harley-Davidson into a full time job. Not only did that land him an opportunity to work at an iconic company he also met his wife of 17 years there. After several years working with international dealers and distributors setting up HOG clubs, he left H-D to join a college friend at a Milwaukee based ad agency.
After working his way up to account management, he made the leap client side and joined Mercury Marine as their Advertising Manager in 2005. In 2009, he was named the Director of Global Branding, where he now oversees Mercury’s internal creative department, Mercury’s agency of record, mercurymarine.com, branded merchandise (clothing), literature, point-of-purchase strategies, and television sponsorships.
To learn more on Mercury, visit their website http://www.mercurymarine.com, follow on Twitter @mercurymarine, or visit their Facebook page www.facebook.com/MercuryMarine
Register for February Program: Please follow this program link http://smpnew.org/feb.html. Be sure to indicate you are a student at UWO.
ALSO, be sure to check out program discussions and polls on our LinkedIn group page as well as SMP on Twitter!