October SMP - Client Analysis Drive Account Planning Drives Growth
What you can learn from clients and prospects both internally and externally can help drive growth. For SMP’s October program Rike Harrison, Chief Marketing Officer at Wipfli LLP, will cover how Client Analytics Drive Account Planning Drives Growth. But who's on first? Sign up today to hear the story behind.
This presentation will discuss how Wipfli takes client satisfaction and ultimately account planning towards driving growth of existing and new business. Rike will focus on how this comes together from client analytics, account planning processes and strategic initiatives within the organization.
Date: October 16th, 2013
Time: 4:30 Networking, 5:30 Program, 6:30 Dinner
Location: The Vineyard Room at Red & White - Appleton, WI
About Our Presenter
Ulrike (Rike) Harrison joined the firm in January 2008 and is Wipfli's chief marketing officer. In this capacity, she is part of the senior leadership team and is responsible for sales, marketing, communications, and strategic planning. Rike was raised in Germany and is bilingual. She came to the United States to complete her education and started her professional career as a consultant. Throughout her career and while working for both public and privately-held organizations Rike focused her work on professional services markets. Her background includes significant P&L experience and responsibility for business development, marketing, service delivery and consulting as well as extensive work in strategy formulation and implementation.
With more than 1,100 associates, 21 offices in the United States and two offices in India, Wipfli LLP (Wipfli) ranks among the top 23 accounting and business consulting firms in the nation. For over 83 years, Wipfli has provided private and publicly held companies with industry-focused assurance, accounting, tax and consulting services to help clients overcome their business challenges today and plan for tomorrow.
The firm’s clients include construction companies, contractors and developers, real estate companies, manufacturing companies, health care organizations, financial institutions, insurance companies, nonprofit organizations, units of government, dealerships and individuals. Through the firm’s membership in PKF North America, Wipfli can draw upon the resources of 264 firms in 120 countries around the world.
To learn more on Wipfli, visit their website www.wipfli.com, follow on Twitter @Wipfli_LLP and LinkedIn, or visit their Facebook page www.facebook.com/WipfliLLP.
Register for October Program: Please follow this program link: http://smpnew.org/smpprograms/oct.html . Be sure to indicate you are a student at UWO. ALSO, be sure to check out program discussions and polls on our LinkedIn group page as well as SMP on Twitter!