November SMP Program - Driving Revenue with Content Marketing
Recently there has been a lot of hype around content marketing and inbound marketing. What is the buzz all about? What makes these strategies different? How is this new approach driving qualified sales leads into organizations? The internet has changed the way customers shop and buy products and services. We are changing the way we market and sell.
Learn about the investment Integrity Insurance has made in the content marketing world in an effort towards Driving Revenue with Content Marketing. Tim McAdow, Director of Marketing and Communication, will guide you through Integrity’s process, sharing their logic and talking about the trials, tribulations and success that they have seen in the past twelve months with their content marketing program. Sign up today!
Date: November 20th, 2013
Time: 4:30 Networking, 5:30 Program, 6:30 Dinner
Location: Integrity Insurance | 2121 East Capitol Drive, Appleton, WI 54912
Integrity Insurance is the Midwest’s premier regional carrier writing insurance in WI, MN & IA through a network of the best independent agents in the industry. Services include: complete personal insurance, professional business insurance, complete commercial insurance, personal home insurance, personal auto insurance and personal life insurance among others.
To learn more on Integrity, visit their website www.integrityinsurance.com, follow on Twitter @IntegrityMutual or LinkedIn, as well as Facebook.
About Our Presenter
Tim McAdow joined Integrity Insurance, an Appleton based property and casualty insurance carrier, in September of 2011. In Tim’s role of Director of Marketing and Communication, he is part of the leadership team and is responsible for company marketing, communication, public relations and the Voice of the Customer program. Previously Tim has held leadership positions in both sales and marketing including eight years as a vice president at Banta Corporation (now RR Donnelley & Sons). Tim is a passionate volunteer, serving with organizations such as the Sales & Marketing Professionals of NE WI, the Direct Marketing Association, PIAW’s PR Committee and the YMCA of the Fox Cities.
Register for November Program: Please follow this program link: http://smpnew.org/nov . Be sure to indicate you are a student at UWO. ALSO, be sure to check out program discussions and polls on our LinkedIn group page as well as SMP on Twitter!