Below are suggested readings on leadership, marketing and various business topics. If you have any books you recommend being added to the list, please contact the MBA Office
|
"Nothing to Lose, Everything to Gain" by Ryan Blair
This book is the true story of a gang member who became a multimillionaire.
|
|
"What to Ask the Person in the Mirror" by Robert Steven Kaplan
In this book Professor Kaplan shares a process for asking the right questions that will enable you to diagnose problems and change course.
|
|
"How Companies Win" by Rick Kash and David Calhoun
With the recent global recession the old tools are no longer enough. The new challenge is to locate and capture the elusive pools of high-profit demand.
|
|
"The Rational Optimist" by Matt Ridley
Ridley is also the author of "Genome" and "The Red Queen." In this book he argues that the benefits of commerce, technology, innovation and change will increase human prosperity.
|
|
"How to Market to People Not Like You" by Kelly McDonald
This book challenges the traditional thinking about core customer bases, giving a new approach to expanding the customer base and business.
|
|
"Strengths Finder 2.0" by Tom Rath
Each book comes with a unique code which allows the reader to take the web-based self-assessment. The assessment highlight your five talents in ranked order with an explanation.
|
|
"TouchPoints" by Douglas Conant and Mette Norgaard
The argument is made that interruptions and each contact made with other people are overlooked opportunities for leaders.
|
|
"What Got You Here Won't Get You There" (revised edition) by Marshall Goldsmith and Mark Reiter
Learn how to climb the last few rungs of the corporate ladder.
|
|
"Safe Money Millionaire" by Brett Kitchen and Ethan Kap
Financial myths ranging from 401(s)'s being a good place for savings, to diversifying with Mutual Funds, to keeping your credit score high are crushed.
|
 |
"Blue Ocean Strategy" by W. Chan Kim and Renee Mauborgne
The content upends traditional thinking about strategy.
Read the book review by Professor Bryan Lilly
|
