Specialties: Marketing Channels, Retail Management, International Marketing, Marketing Strategy
Ph.D., University of Oklahoma
Associate Professor of Marketing
Sage 1444, 424-1462
Dr. Moon earned his B.A from Keun-kook University, Seoul, Korea and MBA from Korea University, Seoul, Korea and an M.B.A. from Oklahoma State University. In 1982 he received a Ph.D in marketing from the University of Oklahoma. Since he published an article in the Journal of Retailing, one of the oldest journals in marketing, he has published 16 articles in referred journals such as Journal of Economics and Business, Journal of Professional Services Marketing, and Service Marketing Quarterly. Dr. Moon has also made many presentations in the U.S. and international conferences.
He has taught various marketing courses including international marketing, retail management, and channels of distribution courses at UWO and his research interests are in the same areas as teaching. He is working on several manuscripts in the areas of consumer satisfaction in e-tailing, the future of retailers, and global retail strategy. He believes all his students are “marketing geniuses” and assist them to explore their unlimited potentials to as high as possible. Though his vision is well beyond ten years or more, all his decision is based on one single thought, “If today is the last day in my life, what should I do today?”
Presented: The Retail Mentor Program for Retail Management Course at the 2011 joint meeting of the Midwest Business Deans Association and Mid-Continent East Deans Association.
“The Effects of Involvement on E-Satisfaction Models.” Service Marketing Quarterly, 2012, Volume 33, Number 1
“An Analysis of Expectations, Perceived Performance, and Disconfirmation for E-Satisfaction,” The Business Journal of Entrepreneurs, June 2009, Issue 2, pp 2-7
“Knowledge Management and Information Self-service: Essential Ingredients for Business,” The Insights to a Changing World Journal, September 2007, Issue 3, pp 24-34
"Gap Analysis for Consumer Satisfaction," Journal of Customer Service in Marketing and Management, Vol.2 (3), 1996, pp 7-20.
"Professional Attitudes Concerning the Ethics of Comparative Advertising," Journal of Professional Services Marketing, Vol. 12, No. 1, 1995, pp. 107-116 with Ron Marks
Comparative Analysis of Professional Advertising and its Managerial Implications," Journal of Professional Services Marketing, Vol. 11, No. 1, 1994, pp. 127-142
"Using Customer Satisfaction in a Business Productivity Model," Journal of Managerial Issues, Vol. IV, No. 1, Spring 1992, pp. 106-129
Franklin Publishing, Board of Advisory Directors Member
Journal of Asia-Pacific Busines, ad hoc reviewer