Specialties: Knowledge Marketing, Marketing Strategy, Supply Chain Management, Customer Loyalty, Market Positioning
Ph.D., University of Nebraska
Professor of Marketing
Sage 1448, (920) 424-2094
Dr. Tippins earned his B.B.A. from The University of Georgia and his M.B.A from Indiana University Fort Wayne. His professional experience includes risk management consulting and systems design and development. Prior to joining the faculty at UW Oshkosh, Mike was a full-time, visiting instructor at Creighton University in Omaha, NE. His current research interest focuses on the interactions between information technology and organizational learning processes and structures. While completing his doctorate at the University of Nebraska, Mike was recognized with the following awards: College of Business Outstanding Graduate Research Award (1999), Marketing Graduate Teaching Award (1999), and Marketing Graduate Research Award (1997). He is also a 1997 Graduate Consortium Fellow. And finally, Mike is a member of the American Marketing Association, the Association for Consumer Research, and the Insurance Society.
Tippins, M., Lilly, B., Leisen Pollack, B. (2007) The Effects of Relationship Management Instruments On Loyalty: The Case Of Customer Terminology. Services Marketing Quarterly 28 (3).
Tippins, Michael J. and Robert A. Kunkel (2006), "Winning a CLIO Advertising Award and Its Relationship to Firm Profitability," for publication in the Journal of Marketing Communications.
Tippins, Michael J., Birgit Leisen Pollack, and Bryan Lilly (2006), "The Effects of Relationship Management Instruments on Loyalty: The Case of Customer Terminology," for publication in Services Marketing Quarterly.