Melissa Bublitz
Specialties: Food Decision Making, Marketing & Public Policy, Consumer Behavior
Ph.D., University of Wisconsin Milwaukee
Assistant Professor of Marketing
Sage 1453, (920) 424-1013
bublitzm@uwosh.edu
Vita
Background
Dr. Bublitz received her BBA with a major in Marketing as well as her MBA from UW Oshkosh. Her Ph.D. is from UW Milwaukee. Dr. Bublitz's research explores how consumers use both automatic and deliberative decision making processes to make choices. Much of her research work is at the intersection of Marketing & Public Policy as she investigates the topics of food and exercise decision making, environmental sustainability, marketing to children and adolescents, and multicultural marketing.
Selected Publications
Bublitz, Melissa G., Laura A. Peracchio, Alan R. Andreasen, Jeremy Kees, Blair Kidwell, Elizabeth Gelfand Miller, Carol M. Motley, Paula C. Peter, Priyali Rajagopal, Maura L. Scott, Beth Vallen (forthcoming), “Food for Thought: Transforming Research into Actionable Information for Consumers,” Journal of Business Research.
Bublitz, Melissa G., Laura A. Peracchio, Alan R. Andreasen, Jeremy Kees, Blair Kidwell, Elizabeth Gelfand Miller, Carol M. Motley, Paula C. Peter, Priyali Rajagopal, Maura L. Scott, Beth Vallen (forthcoming), “The Quest for Eating Right: Advancing Food Well-being,” Journal of Research for Consumers.
Peracchio, Laura A., David Luna, & Melissa G. Bublitz (forthcoming), “Cultural Diversity and Marketing: The Multicultural Consumer,” Invited chapter for Handbook of Multicultural Identity: Basic and Applied Perspectives, eds. Ying-Yi Hong & Verónica Benet-Martínez, Oxford University Press.
Yang, Xiaojing, Melissa G. Bublitz, Kai-Yu Wang, & Laura A. Peracchio (forthcoming), “Consumer Creativity and Its Implications for Sustainable Marketing,” in Advertising and Consumer Psychology, ed. Lynn Kahle, Armonk, NY: M.E. Sharpe, Inc.
Bublitz, Melissa G., Laura A. Peracchio, & Lauren G. Block (2010), “Why Did I Eat That? Perspectives on Food Decision Making and Dietary Restraint,” Journal of Consumer Psychology, 20 (3), 239-258. (article pdf)
Professional Memberships
Association for Consumer Research
Society of Consumer Psychology
American marketing Association
