Bryan Lilly
Specialties: Customer Loyalty, Market Research, Product Development, Sales, Marketing Strategy
Ph.D., CPIM
Indiana University
Professor of Marketing
Sage 1449, 920-424-7201
lilly@uwosh.edu
Link to Lilly bio pdf
Office Hours
Background
Dr. Lilly earned his B.S. from The Ohio State University and his M.B.A. from Northwestern. He spent eight years in industry and has been involved in numerous marketing and operations projects. Bryan's research focuses on product development, marketing strategy, customer research, database marketing, executive education training in marketing ROI. He is CPIM certified, through APICS, is a member of the American Marketing Association, and serves as an officer for Sales and Marketing Professionals of Northeast Wisconsin.
Selected Publications
Refereed Journal Article (Published)
"The University and Student Political Engagement," Political Science and Politics, James Simmons and Bryan Lilly, 2010, 43:2 (April), 347-249.
Refereed Journal Article (Published)
"Optimizing stimuli order in marketing experiments: a comparison of four orders using six criteria," Journal of Targeting Measurement and Analysis for Marketing, 2009, 17:4 (December), 245-255. (Lead Article)
Professional Memberships
Sales and Marketing Professionals of NorthEast Wisconsin (SMPNEW)
American marketing Association
Consulting Areas
Customer Research
Product Development
Marketing Strategy
