Aliosha Alexandrov
Specialties: Marketing Research, Word-of-mouth, Customer Equity, Consumer Behavior
Ph.D., University of Memphis 
Assistant Professor of Marketing
Sage 1442, 920-424-7464
alexanda@uwosh.edu
Background:
Dr. Alexandrov earned his Ph.D. in Marketing and MS in MIS from the University of Memphis, and his BS in Telecommunications from the Technical University of Sofia, Bulgaria. Prior to starting at the University of Wisconsin Oshkosh, he taught as an acting assistant professor at Louisiana Tech University. Aliosha is a 2006 AMA Doctoral Consortium Fellow.
Recent Publications/Presentations:
Alexandrov, Aliosha, Bryan Lilly, and Emin Babakus (accepted in 2012) “The Effects of Social- and Self-Motives on the Intentions to Share Positive and Negative Word of Mouth,” Journal of the Academy of Marketing Science, forthcoming in 2013.
Pollack, Birgit and Aliosha Alexandrov (accepted in 2012) “Nomological Validity of the Net Promoter© Index Question,” Journal of Services Marketing, forthcoming in 27 (2) 2013.
Alexandrov, Aliosha, Shannahan, Kirby, and Rachelle Shannahan (2010) “Strategic Orientation and Customer Relationship Management: A Contingency Framework for CRM Success,” Journal of Comparative International Management, 13 (1), 1-12.
Susan, Myers, Sandipan Sen, and Aliosha Alexandrov (2010), “The Moderating Effect of Personality Traits on Attitudes Toward Advertisements: A Contingency Framework,” Management & Marketing, 5 (3), 3-20.
Alexandrov, Aliosha (2010), “Characteristics of Single Item Measures in Likert Scale Format,” Electronic Journal of Business Research, 8 (1), 1-12.
Alexandrov, Aliosha, Emin Babakus, and Ugur Yavas, (2007), “The Effects of Management Concern for Frontline Employees and Customers on Turnover Intentions: Moderating Role of Employment Status,” Journal of Service Research, 9 (4), 356-371.
