Aliosha Alexandrov
Specialties: Marketing Research, Word-of-mouth, Customer Equity, Consumer Behavior
Ph.D., University of Memphis 
Assistant Professor of Marketing
Sage 1442, 920-424-7464
alexanda@uwosh.edu
Background:
Dr. Alexandrov earned his Ph.D. in Marketing and MS in MIS from the University of Memphis, and his BS in Telecommunications from the Technical University of Sofia, Bulgaria. Prior to starting at the University of Wisconsin Oshkosh, he taught as an acting assistant professor at Louisiana Tech University. Aliosha is a 2006 AMA Doctoral Consortium Fellow.
Recent Publications/Presentations:
Susan, Myers, Sandipan Sen, and Aliosha Alexandrov (2010), “The Moderating Effect of Personality Traits on Attitudes Toward Advertisements: A Contingency Framework,” Management & Marketing, 5 (3), 3-20. (pdf)
Alexandrov, Aliosha (2010), “Characteristics of Single Item Measures in Likert Scale Format,” Electronic Journal of Business Research, 8 (1), 1-12. (pdf)
Alexandrov, Aliosha and Emin Babakus (2010), “Purpose of Word of Mouth: A Conceptual Model,” in the Proceedings of the European Association of Consumer Research Conference, London, UK (pdf)
Alexandrov, Aliosha, Emin Babakus, and Ugur Yavas, (2007), “The Effects of Perceived Management Concern for Frontline Employees and Customers on Turnover Intentions: Moderating Role of Employment Status,” Journal of Service Research, 9(4), 356-371. (pdf)
Alexandrov, Aliosha, Daniel L. Sherrell, (2006), "Word of Mouth Network Characteristics: Effects on Customer Equity," in the Proceedings of the American Marketing Association Summer Educators' Conference, Chicago, IL, August 4-6, 2006.
Mayers, Susan D., Sandipan Sen, Aliosha Alexandrov, and Alan Bush (2006), "A Contingency Framework of the Moderating Effect of Personality Traits on Attitudes toward Advertisements," in Proceedings of the American Marketing Association Winter Educators' Conference, Jean L. Johnson and John Hulland (eds.), 9-10.
Alexandrov, Aliosha, Rachelle Dupuis, and Kirby Shannahan (2005), "The Strategic Orientation of the Firm and its CRM success in a B2B context," in Proceedings of the Society for Marketing Advances Annual Conference, William J. Kehoe and Linda K. Whitten (eds.), 44-45.
