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Birgit Leisen Pollack



Ph.D. Marketing. New Mexico State University, 1998
Professor
Office: Sage 1446
Office Phone: 920-424-0076
Expertise: Marketing


Journal Articles

  • Leisen Pollack, B. (Forthcoming). Why do Consumers Stay when Things are Bad and Leave when Things are Good?. Journal of Relationship Marketing.
  • Leisen Pollack, B., & Alexandrov, A. (2013). Nomological Validity of the Net Promoter Index Question. Journal of Services Marketing.
  • Leisen Pollack, B. (2013). Satisfaction and Customer Loyalty Link: The Moderating Role of Service Locus of Control. Services Marketing Quarterly.

Conference Proceedings

  • Alexandrov, A., & Leisen Pollack, B. (2013). Exploring and Conceptualizing Brand Interestingness. 2013 Proceedings of the Society for Marketing Advances Conference.
  • Leisen Pollack, B. (2013). Typology of Moderators of the Customer SatisfactionRepurchase Intention Relationship: Escape Assistants and Capture Assistants . 2013 Proceedings of the Annual Conference of the Academy of Marketing Science.