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Melissa G Bublitz



Ph.D. Marketing. University of WI Milwaukee, 2011
Assistant Professor
Office: Sage 1453
Office Phone: 920-424-1013
Expertise: Marketing


Journal Articles

  • Bublitz, M., & Peracchio, L.A. (Forthcoming). Applying Industry Practices to Promote Healthy Foods: An Exploration of Positive Marketing Outcomes. Journal of Business Research.
  • Bublitz, M., & e. (2013). Promoting Positive Change: Advancing the Food Well-being Paradigm. Journal of Business Research.
  • Bublitz, M., & e. (2012). The Quest for Eating Right: Advancing Food Well-being. Journal of Research for Consumers.
  • Bublitz, M., Peracchio, L.A., & Block, L.G. (2010). Why Did I Eat That? Perspectives on Food Decision Making and Dietary Restraint. Journal of Consumer Psychology.

Book Chapters

  • Peracchio, L.A., Bublitz, M., & Luna, D. (2014). Cultural Diversity and Marketing: The Multicultural Consumer. in Veronica Benet-Martinez and Ying-Yi Hong (Eds.), (438-461).New York, NY: Oxford University Press.
  • Yang, X., Bublitz, M., Wang, K., & Peracchio, L.A. (2013). Consumer Creativity and Its Implications for Sustainability Marketing. in Lynn R Kahle & Eda Gurel-Atay (Eds.), (174-190).Armonk NY: M. E. Sharpe.
  • Bublitz, M., Block, L.G., & Grier, S.A. Social Marketing to Advance Food Well-being. Santa Barbara, CA: Handbook of Social Marketing Vol 3: Praeger Publishing.

    Professional Memberships

    • Association for Consumer Research.
    • Sales and Marketing Professionals of NE WI.
    • American Marketing Association.
    • Society for Consumer Psychology.