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Aliosha Alexandrov

Ph.D. University of Memphis
Associate Professor
Office: Sage 1442
Office Phone: 920-424-7464
Expertise: Marketing



Selected Publications and Accomplishments

Journal Articles

  • Lilly, B.S., & Alexandrov, A. Accidental Referrals. Keller Center Research Report.
  • Savitskie, K., Ranghanatan, S., Sen, S., & Alexandrov, A. Environmental Uncertainty, Information Quality, and Logistics Practices Impact on the Supply Chain Flexibility of Small Manufacturing Firms. Asia Pacific Journal of Marketing and Logistics.
  • Alexandrov, A., Lilly, B., & Babakus, E. The Effects of Social- and Self-Motives on the Intentions to Share Positive and Negative Word of Mouth. Journal of the Academy of Marketing Science.
  • Leisen Pollack, B., & Alexandrov, A. Nomological Validity of the Net Promoter Index Question. Journal of Services Marketing.
  • Alexandrov, A., Shannahan, K.L., & Shannahan, R.J. (2010). Strategic Orientation and Customer Relationship Management: A Contingency Framework of CRM Success. Journal of Comparative International Management.
  • Alexandrov, A. (2010). Characteristics of Single Item Measures in Likert Scale Format. Electronic Journal of Business Research.
  • Myers, S., Sen, S., & Alexandrov, A. (2010). The Moderating Effect of Personality Traits on Attitudes Toward Advertisements: A Contingency Framework. Management & Marketing.
  • Alexandrov, A., Babakus, E., & Yavas, U. (2007). The Effects of Management Concern for Frontline Employees and Customers on Turnover Intentions: Moderating Role of Employment Status. Journal of Service Research.

Conference Proceedings

  • Alexandrov, A. Exploring and Conceptualizing Brand Interestingness. American Marketing Association.