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Web Video Basics 

UW Oshkosh Frederic March Theatre

May 27 & 28, 2015 Register today!

Viral videos are a great way for organizations and businesses to promote events and create brand awareness. If you are interested in learning to create and edit videos, then don't miss this exciting new opportunity! 

Learn the ins and outs of Web video production including basic camera and video editing techniques, how and where to post Web videos and tips to finding the right audience. 

Leading the workshop is Andrew Smock, UW Oshkosh Assistant Professor of Digital Media and Justine Stokes, Director of Television Services at UW Oshkosh. Both have a wealth of experience with media production and leveraging web platforms for distribution.

Here’s What You’ll Learn

  • How and where to post your web videos
  • Learn basic video editing techniques
  • Setting Web video goals
  • Learn basic camera techniques
  • Features to consider when purchasing a camera and other equipment
  • Finding an audience for your Web videos=

Fees and Registration

$325 for the two-day workshop, including lunch and materials.

Space is limited, register now

Class Outline/Schedule

Day 1: 8:30 a.m.–4 p.m.

Day 2: 8:30 a.m.–4 p.m.

These two days will cover:

  • Pre-production
    • Why do you need a Web video? Who is your audience?
    • What are your goals for the video?
    • Length/Content
    • Environment/location (how to shoot in your office, etc.)
  • Audio
  • Composition
  • Lighting
  • Cameras
  • Selecting a camera/camera types
      • DSLR
      • Smartphone/flip cam
      • Consumer-grade video cameras
  • Editing
    • Software
    • Techniques
  • Posting
    • YouTube
    • Vimeo
    • Sharing
    • Embedding


Andrew Smock 

Smock is an Assistant Professor of Digital Media in the Radio-TV-Film program at the University of Wisconsin Oshkosh, where he teaches courses focusing on Web-based technologies and social media. 

Smock has a Master of Liberal Studies in Communication Technology from Eastern Michigan University and a Ph.D. in Media and Information Studies from Michigan State University.


Justine Stokes 

Stokes is the Director of Television Services at the University of Wisconsin Oshkosh where she teaches television production in the Radio-TV-Film program and advises the award-winning television station, Titan TV.

She has more than 15 years of experience in directing and producing television, short films and documentaries.  

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by Kempen, Kayde L last modified Mar 19, 2015 08:05 AM