• Are your customers happy?
• What factors influence their buying decisions?
• Are your products and services priced right?
• Where do growth opportunities exist?
• Will your new product ideas succeed?

You can know the clear answers to these questions and more. The Business Success Center partners with Dynamic Insights, LLC, to uncover the mysteries of customer behavior through exhaustive, innovative market research.

Core Areas of Expertise

Customer

• Loyalty Insights™ (Learn more at www.diloyalty.com)
• Satisfaction surveys
• Customer segmentation
• Customer data mining
• Sales trend analysis

Market

• Competitive scan
• Trend analysis
• Growth and opportunity scan
• New market development

Product

• Idea generation
• New product development and concept testing
• Performance evaluation
• Pricing optimization

Strategic Marketing

• Brand positioning
• Market orientation
• Situation/SWOT analysis
• Communication testing
• Promotion effectiveness

Research Methods

• Survey Success Center survey design – mail, internet and telephone
• Focus groups
• Panel groups
• Personal interviews

“They have a way of seeing through the clutter and getting to the heart of what really drives customer behavior and buying patterns.”
Kristina, Prospera Credit Union

“The Loyalty insights dashboard is an incredible tool that allows us to measure our customer loyalty each week.”
Tim, Miles Kimball Company