Business Success Center

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Market Insights

  • Are your customers happy?
  • What factors influence their buying decisions?
  • Are your products and services priced right?
  • Where do growth opportunities exist?
  • Will your new product ideas succeed?

The Business Success Center uncovers the mysteries of customer behavior through innovative market research.

Core Areas of Expertise

Customer

  • Satisfaction surveys
  • Customer segmentation
  • Customer data mining
  • Sales trend analysis

Market

  • Competitive scan
  • Trend analysis
  • Growth and opportunity scan
  • New market development

Product

  • Idea generation
  • New product development and concept testing
  • Performance evaluation
  • Pricing optimization

Strategic Marketing

  • Brand positioning
  • Market orientation
  • Situation/SWOT analysis
  • Communication testing
  • Promotion effectiveness

Research Methods

  • Survey Success Center survey design – intercept, direct mail, internet and telephone
  • Focus groups
  • Panel groups
  • Personal interviews

“They have a way of seeing through the clutter and getting to the heart of what really drives customer behavior and buying patterns.”
-Kristina, Prospera Credit Union

"Working with the Business Success Center team proved to be a good decision. The team coordinated the entire survey process, they were fast and efficient in their results, and finally the data they supplied was professional and results driven. It was a great experience for us." - Karlene Grabner, Oshkosh Area Community Foundation


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by linnm37 last modified Jan 24, 2017 03:43 PM